customer data platform
Exploring MDM vs. CDP in Hospitality
Laurent Idrac | April 11, 2022
Before you deploy a Customer Data Platform to build omnichannel marketing strategies, ensure you’ve got a solid Master Data Management process to centralize and normalize the necessary data that will feed your CDP. By Laurent Idrac, Hapi As the hospitality industry navigates its way through recovery, there’s been a collective shift throughout operating departments toward a guest-centric strategy, deploying solutions to improve guest satisfaction, capture more direct bookings, and drive revenue at each touchpoint along the guest journey. The longstanding dream of a golden customer record – a single profile offering a 360-degree vi...
Cendyn Announces the Launch of the Cendyn Hospitality Cloud for Hoteliers Looking to Drive Direct Bookings
Cendyn | April 5, 2022
The first applications available on the Cendyn Hospitality Cloud are Starling customer data platform (CDP) and Cendyn’s website content management system (CMS) Tuesday, April 5, 2022 – Boca Raton, FL – Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce the launch of the new Cendyn Hospitality Cloud, including the release of the platform’s first applications, an industry-leading website content management system (CMS) powered by Cendyn’s customer data platform (CDP), Starling. At a time when hoteliers must do more with less, hotels are embracing rapid digitization and automation of...
Zoox Smart Data Unveils Latest Capabilities in Analyzing Hotel Guest Behavior and Preferences With Launch of Zoox Eye
Zoox Smart Data | December 14, 2021
Guest profile technology provider develops all-in-one customer data platform, featuring comprehensive analytics and visual representations that allow hoteliers to instantly identify the ideal stay experience for each guest. Alpharetta, GA — December 14, 2021 — Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, has today announced the launch of Zoox Eye, an advanced big data platform providing hoteliers with an intuitive and fully comprehensive analysis of each individual guest. With Zoox Eye, hotel employees can effortlessly...
Cendyn and Pegasus to Merge
Cendyn | November 2, 2021
The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end Tuesday, November 2, 2021 – London, UK – Today Cendyn, the leading provider of cloud-based software and eCommerce services for the hospitality industry, enters into a merger agreement with Pegasus, a leading provider of revenue and distribution solutions for the hospitality industry. The combination of both companies provides hoteliers with a platform to maximize their direct-booking channel and enhance the guest experience across every touchpoint. With many hoteliers struggling with reso...
Investing in the Guest Experience: Wyndham Becomes First Major Hotel Company to Begin Rollout of Oracle’s OPERA Cloud Globally
Wyndham Hotels & Resorts | May 18, 2021
PARSIPPANY, N.J. AND AUSTIN, TEXAS (May 18, 2021) – Wyndham Hotels & Resorts, the world’s largest hotel franchising company with over 8,900 hotels across nearly 95 countries, today announced the roll out of the next-gen Oracle Hospitality OPERA Cloud Property Management (PMS) to its full-service hotels, making it the first major hotel company to adopt the system globally. The decision comes following successful pilots at nearly 50 Wyndham hotels over the last nine months. Full-service hotels coming into the Wyndham portfolio, which includes brands like Wyndham Grand®, Ramada® by Wyndham, and Dolce® by Wyndham, will be placed ...
Cendyn Announces Next-Generation Customer Data Platform, Starling
Cendyn | November 19, 2020
BOCA RATON, Fla., Nov. 19, 2020 – Today, Cendyn announces Starling, Cendyn’s next-generation customer data platform (CDP). Starling unites, transforms, cleanses, and enriches millions of data points from all your technology solutions, giving you the ability to take control of your data and keep guests at the heart of what you do. As a CDP, Starling integrates your systems, so they communicate with each other simultaneously, creating limitless possibilities to activate your data and provide personalization at every touchpoint of the guest’s journey. Building on Cendyn’s extensive library of existing data integrations, Starling’s o...
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