crm
Cendyn and SiteMinder Establish Strategic Partnership to Grow Revenue for Hotels
Cendyn | November 20, 2023
London, United Kingdom, 20 November 2023 – Cendyn, a catalyst for digital transformation in the hospitality industry, and SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, are excited to announce a strategic partnership to mutually grow each other’s revenue management capabilities for the benefit of more than 70,000 hotels. Through the partnership, Cendyn customers can now gain full access to SiteMinder’s revenue platform to complement the capabilities they receive through Cendyn’s central reservations system (CRS), which for the sixth consecutive year was voted the ‘Best C...
The Road Ahead: How Hoteliers Can Adapt and Thrive in Uncertain Times
Steve Lapekas | November 7, 2023
By Steve Lapekas More often than not, owning a business feels like riding a rollercoaster – the highs are high, and the lows are low. One second, you’re at the peak of a climb, enamored with the view, and the next, you’re plummeting back down the other side, white-knuckling the restraints and questioning your decision to ever get on the ride in the first place. The ebbs and flows and the inevitable triumphs and challenges are simply your price of admission. Right now, we find ourselves in a period of relative uncertainty – with increased tensions in various locations around the world, the rising cost of debt – and, subsequen...
Cendyn Doubles Down on the Future of CRM With Strategic Acquisition of PUSHTech
Cendyn | October 10, 2023
Barcelona, Spain, 10 October 2023 – Cendyn, a catalyst for digital transformation in the hospitality industry, is thrilled to announce its strategic acquisition of PUSHTech, a pioneering force in hotel Customer Relationship Management (CRM) services and marketing automation technology. This milestone solidifies Cendyn's commitment to investing in the future of CRM by doubling down investment in innovation, customer-centric solutions, and the empowerment of hoteliers to optimize revenue streams through advanced CRM strategies. PUSHTech is a cloud-based Customer Data Platform (CDP) and CRM platform that offers an integrated solution for the...
How to Stay on Top of Your Guest Feedback
Cendyn | July 21, 2023
When it comes to running a successful hotel, keeping a finger on the pulse of guest feedback is an absolute must. We know the sheer volume of feedback pouring in can feel overwhelming, but trust us, the benefits are well worth the effort. In today’s customer-centric world, guests are no longer satisfied with just a place to lay their heads; they crave a personalized experience that leaves a lasting impression. To deliver that level of service, you need to truly understand your guests – and the best way to do that is by asking them directly. Guest feedback holds the key to unlocking invaluable insights that can drive operation...
Mailbox Providers Retiring Inactive Accounts and What It Means for Hotel Marketers
Cendyn | July 12, 2023
By Haydee Fernandez Mailbox providers (MBP) such as Google, Yahoo, and others are retiring inactive accounts, a move that benefits them by reducing storage costs and freeing up desirable accounts and email addresses. Google recently made headlines with its announcement that accounts inactive for 2 years will be retired, starting as early as December 2023. Yahoo, on the other hand, has been retiring inactive accounts after just 12 months since 2013. When a MBP retires an inactive account, it is deleted. All emails sent to the associated email address will hard bounce. Then, in as little as 30 days, accounts can be made available aga...
5 Ways to Boost Your Hotel Sales Productivity With a B2B CRM
Cendyn | July 10, 2023
The saying “change is the only constant” is a maxim that applies to the hotel industry. Yet it’s not entirely accurate for our industry, as there’s another constant that’s equally impactful to hoteliers: competition. No matter what’s going on in your local market, or in the macro-economic environment, the hotel industry will always be competitive – especially when it comes to corporate business. For some hotels, beating the competition can be quite challenging in both good times and bad. To be well-positioned for success, hoteliers need to find ways to increase sales and productivity to stay ahead of the competition. One e...
Hoteliers Guide to First-Party Data Marketing
Lodging Interactive | June 27, 2023
In the world of hospitality marketing, data is an invaluable asset. It provides insights into customer behavior, preferences, and interactions, allowing marketers to deliver personalized experiences. One type of data that holds immense potential is first-party data. In this post, we will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences. Exploring Different Types of Data Before delving into first-party data, it's essential to understand the various types of data marketers commonly use. First-Party Data - Think Hotel PMS or CRM First-party data refers to t...
Re:Thynking Technology’s Role in Today’s Hospitality Industry
Thynk | June 8, 2023
The world is changing at an unprecedented pace, and so is our industry. Old ways of thinking and legacy technologies no longer produce the exceptional results needed and expected by today’s dynamic hotel organizations. Whether dealing with unexpected demand shifts, ongoing staff shortages or increased competition, today’s hoteliers need to build a high level of agility into their operations to be able to adapt as quickly as possible to rapidly changing conditions. This means having the relevant data and tools necessary to make informed decisions at a moment’s notice—before the chance to respond to evolving market conditions is lost...
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