crm
How to Stay on Top of Your Guest Feedback
Cendyn | July 21, 2023
When it comes to running a successful hotel, keeping a finger on the pulse of guest feedback is an absolute must. We know the sheer volume of feedback pouring in can feel overwhelming, but trust us, the benefits are well worth the effort. In today’s customer-centric world, guests are no longer satisfied with just a place to lay their heads; they crave a personalized experience that leaves a lasting impression. To deliver that level of service, you need to truly understand your guests – and the best way to do that is by asking them directly. Guest feedback holds the key to unlocking invaluable insights that can drive operation...
Mailbox Providers Retiring Inactive Accounts and What It Means for Hotel Marketers
Cendyn | July 12, 2023
By Haydee Fernandez Mailbox providers (MBP) such as Google, Yahoo, and others are retiring inactive accounts, a move that benefits them by reducing storage costs and freeing up desirable accounts and email addresses. Google recently made headlines with its announcement that accounts inactive for 2 years will be retired, starting as early as December 2023. Yahoo, on the other hand, has been retiring inactive accounts after just 12 months since 2013. When a MBP retires an inactive account, it is deleted. All emails sent to the associated email address will hard bounce. Then, in as little as 30 days, accounts can be made available aga...
5 Ways to Boost Your Hotel Sales Productivity With a B2B CRM
Cendyn | July 10, 2023
The saying “change is the only constant” is a maxim that applies to the hotel industry. Yet it’s not entirely accurate for our industry, as there’s another constant that’s equally impactful to hoteliers: competition. No matter what’s going on in your local market, or in the macro-economic environment, the hotel industry will always be competitive – especially when it comes to corporate business. For some hotels, beating the competition can be quite challenging in both good times and bad. To be well-positioned for success, hoteliers need to find ways to increase sales and productivity to stay ahead of the competition. One e...
Hoteliers Guide to First-Party Data Marketing
Lodging Interactive | June 27, 2023
In the world of hospitality marketing, data is an invaluable asset. It provides insights into customer behavior, preferences, and interactions, allowing marketers to deliver personalized experiences. One type of data that holds immense potential is first-party data. In this post, we will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences. Exploring Different Types of Data Before delving into first-party data, it's essential to understand the various types of data marketers commonly use. First-Party Data - Think Hotel PMS or CRM First-party data refers to t...
Re:Thynking Technology’s Role in Today’s Hospitality Industry
Thynk | June 8, 2023
The world is changing at an unprecedented pace, and so is our industry. Old ways of thinking and legacy technologies no longer produce the exceptional results needed and expected by today’s dynamic hotel organizations. Whether dealing with unexpected demand shifts, ongoing staff shortages or increased competition, today’s hoteliers need to build a high level of agility into their operations to be able to adapt as quickly as possible to rapidly changing conditions. This means having the relevant data and tools necessary to make informed decisions at a moment’s notice—before the chance to respond to evolving market conditions is lost...
Why Should Hotels Use Flexible Rates to Increase Bookings
Cendyn | June 7, 2023
Stand out to travelers on Expedia Group sites with refundable rates Flexibility is a major priority for travelers today. In a recent Expedia Group traveler survey, more than a third of respondents said they filter for refundable cancellation policies when searching for accommodations on a travel booking website. This means if you don’t offer a refundable rate, you will disappear from a third of traveler searches on Expedia Group sites. Why list on Expedia if that’s the case? By leveraging sites like Expedia, hoteliers ensure they have a good channel mix, allowing them to expand the reach of their offering by tapping into more than 60 m...
Waterville Valley Resort Adds New Innovations to Become an Agile Industry Leader
Thynk | May 17, 2023
New Hampshire, 17 May 2023: Waterville Valley Resort has selected Thynk.Cloud to help them elevate their historical brand experience, automate and simplify the work of their employees and deliver continued innovation by embracing true business agility. Waterville Valley Ski Resort, an independent resort nestled in the white mountains of New Hampshire, was established 57 years ago as one of the first resorts with a self-contained village designed as a four-season resort. This resort has continued to thrive as an early adopter of new technology by bringing innovation from all over the world to North America. Their 10-year development p...
Thynk Raises $13 Million of Series A Funding to Drive Innovation in Verticalized CRM for the Hospitality Industry
Thynk | April 13, 2023
End-to-end provider of multi-property sales and operation solutions earns Series A funding for further investment in accelerated product development and global expansion strategies. Brussels & New York - April 13th, 2023 – Thynk, a global provider of advanced technology solutions for data-driven hotel sales and operations management, today announced details on its latest successful round of investment, resulting in $13 million received in Series A funding. The injection of capital combined with Thynk’s impressive revenue growth will further fuel the company’s accelerated R&D efforts as well as its ongoing global expansion, wi...
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