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cornell

Cornell Hospitality Research Shares Index and Analysis on Hotel Brand Reputation in U.S. and Canada

Chris K. Anderson, Ph.D. | September 26, 2018

Chris K. Anderson, Cornell University School of Hotel Administration Saram Han, Cornell University School of Hotel Administration Abstract Using monthly online reputation data from 2016 through to the first quarter of 2018, we index major hotel brands in the United States. This analysis of online reputation for branded properties yields three major conclusions: (1) the variation in reputation across brands is four times larger than the variation across chain scales; (2) online reputation is mainly a function of brand and sub brand rather than segment or hotel location; and (3) variability in reputation across hotels within a brand is gr...

Robots: Hotel Customers Like Them (Mostly)!

Rohit Verma | August 13, 2018

By Lina Zhong and Rohit Verma When Captain Kirk or Mr. Spock needed information, they would hail the Enterprise's computer, and the computer would respond to their request. In 1966, that was an amazing piece of science fiction. Now, with Siri, Alexa, and other devices with artificial intelligence, we all are figuratively standing on the bridge of the Enterprise, speaking to devices that are "listening" to us and fulfilling our simple requests. As the Internet of things grows, robots and other devices using artificial intelligence can handle a growing list of tasks, such as turning up the heat or air conditioning before a homeowner arriv...

IDeaS Announces 2017 Cornell Revenue Management Scholarship Recipients

the School of Hotel Administration | January 22, 2018

IDeaS and Cornell Scholarships help advance careers of next-generation hotel leaders Tweet this: #RevenueManagement leader @IDeaS_RevOpt awards seven hospitality professionals with prestigious scholarships in partnership with Cornell University. http://bit.ly/2Bkqnas MINNEAPOLIS – January 22, 2018 – IDeaS Revenue Solutions, a leading provider of revenue management software solutions and advisory services, today announced the 2017 IDeaS Cornell Management Scholarship winners. Offered in partnership with the Cornell University School of Hotel Administration within the Cornell SC Johnson College of Business, the scholarship pre...

Cornell Presents the 2017 Center for Hospitality Research Sustainability Roundtable Summary

the Center for Hospitality Research | December 4, 2017

2017 CHR Sustainability Roundtable Summary Sustainability remains top of mind for many global hospitality industry corporations. This was evidenced by the robust engagements of participants that attended the 2017 Cornell Sustainability Roundtable recently hosted by The Center for Hospitality Research at The School of Hotel Administration in the SC Johnson College of Business at Cornell University. Participants gathered to from around the world to discuss a wide range of emerging topics including actionable strategies for the industry to meet prioritized United Nations Sustainable Development Goals (UNSDGs), sustainable tourism "asset ma...

Hospitality Sweet

November 28, 2017

By Beth Saulnier CU researcher Stephani Robson '88, MS '99, PhD '10, weighs in on trends in the restaurant and hotel industries "My students laugh at me," Hotel school senior lecturer Stephani Robson '88, MS '99, PhD '10, says with a smile, "because I always tell them the correct answer to any question is, 'It depends.'" An expert in environmental psychology—focusing on the intersection between design and behavior in hotels and restaurants—Robson studies myriad topics relating to hospitality, an industry in which expectations vary widely according to factors like price, clientele, and location. The Canadian-born Robson came ...

The 2017 Cornell/ICHRIE Howard B. Meek Award Presented to Dr. Fred DeMicco

September 27, 2017

September, 25, 2017 - Volterra Tuscany, Italy - Dr. Frederico J. DeMicco, the Aramark Chaired Professor at the University of Delaware and President of Academics and Dean of Executive and Continuing Education at the Learning Village in Tuscany SIAF Campus was awarded the The Howard B. Meek Award for 2017. This award bestowed is the highest individual recognition a member of the International Council of Hotel, Restaurant and Institutional Education (ICHRIE) may receive. It is presented to an ICHRIE member in recognition of the individual's lifetime contributions and outstanding service both to hospitality education and to Internationa...

Cornell CHR Report Asks: “Do Property Characteristics or Cash Flow Drive Hotel Real Estate Value? The Answer Is Yes”

the Center for Hospitality Research | March 21, 2017

Ithaca, NY, March 21, 2017 - In determining accurate values for hotel properties, analysts typically use either of two methods, one based on comparable sales that includes hotel characteristics and another that relies on projected income estimates using capital market variables. A new study from the Cornell Center for Hospitality Research (CHR) concludes that neither model is superior to the other, and further that combining the two models does not result in more precise hotel valuations. The CHR report, titled "Do Property Characteristics or Cash Flow Drive Hotel Real Estate Value? The Answer Is Yes," was written by Crocker H. Liu, the...

Cornell Research on Hotel Brand Standards: How to Pick the Right Amenities for Your Property

the Center for Hospitality Research | February 14, 2017

Ithaca, NY, February 14, 2017 - Hotel owners and operators have long offered complimentary amenities to enhance their guests' stays and differentiate themselves from competitors. The decision of which amenities to offer is typically based on customer surveys, competitive position, and marketing and financial goals. While brand managers are eager to enhance their brands with all the latest and greatest amenities, owners are reluctant to pay for amenities that don't pay off. Debates often arise between owners who pay for amenities and brand managers who mandate these amenities as brand standards. A new report from Cornell University's Cen...

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