GCommerce | April 6, 2022
For many months, agencies and industry prognosticators (including GCommerce) have used publications like this one to warn about coming changes to advertising tracking and “cookies”. Together we have warned about the impact such changes will have on hotel’s abilities to conduct marketing as usual. We’ve warned about hotels’ lack of ability to accurately track revenue in the future, or that essential tools like remarketing will be forever changed. These warnings have likely got your attention. So what to do with this newfound concern? How do you, as a responsible hotelier, take the necessary steps to both understand the intricaci...
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