consumer behavior

/Tag: consumer behavior

consumer behavior

Consumer Behavior—Motivations, Emotions

Caitlin Hayes | March 8, 2018

Helen Chun's passion is to understand human behavior—the motivations and emotions of consumers—and strategies for marketing and consumer satisfaction. When we think of a good consumer experience, we're apt to think of the experience itself—going to a movie, eating a good meal, or staying at a nice hotel. But the pleasure of that experience, says Helen Chun, Cornell School of Hotel Administration, extends beyond the boundaries of the event itself. "I'm looking at what happens before the consumer arrives at your property, the pre-consumption stage, and then what happens after the visit, the post-consumption stage," Chun ...

5 Ways Hotels Can Use Behavioral Economics to Improve Conversion Rates

Gautam Lulla | December 20, 2017

By Gautam Lulla Understanding the rationale behind consumer decision-making has long been an obsession for marketers. Popularized today as behavioral economics, brands such as Amazon and Netflix invest millions into understanding the psychology of their consumers shopping habits in order to drive purchases. In the travel industry, OTAs also build their platforms around principles of buying psychology to boost conversion rates. Yet far from being a secret or expensive investment, many of these same principles can be applied by hotels. In the following post, we'll look at 5 ways hotels can use behavioral economics with actionable examples...

New Report: Consumer Mega-Trends Impacting Hospitality in 2016

Sabre | April 27, 2016

Sabre report analyzes changing consumer behavior and emerging trends to identify what consumers will want next SOUTHLAKE, Texas – April 27, 2016 – Consumer shopping and buying behaviors are always evolving, but the most disruptive changes are still ahead. The latest research study from Sabre (NASDAQ: SABR) examines today's emerging trends to reveal what travelers will want tomorrow. Sabre Hospitality Solutions has partnered with TrendWatching, a company that tracks emerging patterns in consumer behavior, attitude and expectations, to identify the major consumer mega-trends that are expected to have the most impact on the tra...

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