Your Hotel Website: What Are You Trying to Say?
Conor Kenny | May 2, 2018
By Conor Kenny It's very tempting to write something that sounds great but what if the person reading it doesn't understand? You might just run a great and beautiful hotel, a fantastic restaurant or an attractive attraction but if those simple messages are lost in language then you are tying your legs together before you even start the race. George Bernard Shaw said - "The single biggest problem in communication is the illusion that it has taken place" Not only is it a problem, it is also dangerous. You might like the 'sound' of what you write but I mightn't 'understand'. The goal, the only goal, of any communication is to ensure that the ...
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