cogwheel marketing
6 Marketing Tactics To Boost Revenue at Your Hotel Restaurant
Alison Wilson | September 28, 2023
By Alison Wilson As a hotel general manager and restaurant owner, driving revenue growth for your establishment is an important priority. To achieve this goal, implementing effective marketing initiatives is crucial and in this article we’ll share, we present five tactical marketing strategies that can help elevate your hotel restaurant’s revenue and set it apart from the competition. 1. Establish an Irresistible Online Presence Ensure your website showcases the unique qualities of your hotel restaurant, from its ambiance to its delicious menu offerings. Include high-quality photography to entice potential diners. Boleo in...
Hotel Marketing KPIs Must Change to Achieve Commercial Strategy
Stephanie Sparks Smith | September 5, 2023
By Stephanie Smith If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve. It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus your attention on two specific areas: Are my marketing plays moving the needle relative to the competition in the channels of business that are actually booking right now? Are the dollars invested really changing the overall revenue picture of t...
The Power of Influencers: A Guide for Hotels on Successful Collaborations
Yana Petrova | August 16, 2023
By Yana Petrova In today’s digital age, social media influencers have become powerful voices that can greatly impact consumer behavior. For businesses in the hotel industry, partnering with influencers can be an effective strategy to enhance brand exposure, engage with potential customers, and create compelling content. However, before diving into any collaborations, it is essential to ensure that your social media channels are in top shape to maximize the success of your influencer partnerships. In this article, we will explore the key considerations and steps for working with influencers. Align with Brand Standards Maintaining c...
Navigating Traveler Behaviors: Key Insights for Hotel Marketing Pros
Stephanie Sparks Smith | August 7, 2023
By Stephanie Sparks Smith Recently Expedia Group released their 2023 Q1 Traveler Insights Report. I brought this interesting piece of research to the great minds at the HSMAI Marketing Advisory Board to discuss the trends and explore if they align with what we are seeing in the industry. Booking Window Patterns While short-term bookings were common during the pandemic, many in the group have noticed a shift towards longer-term bookings. Some noted that leisure travelers are booking closer to 60 days out for some of their properties. One interesting point was that hotel bookings are being made further in advance compared to flights, indi...
Hunter Hotel Investment Conference: Revenue Strategy Panel Recap
Stephanie Smith | March 30, 2023
By Stephanie Smith Our team at Cogwheel Marketing attended the 2023 annual Hunter Hotel Investment Conference for a consecutive year and we wanted to be sure to share with our network the 10 Key Takeaways we extracted after packing in 3 days of education, collaboration and relationship building with hotel industry experts. The Hunter Hotel Investment Conference welcomed attendees to Atlanta in March 2023. The revenue strategy panel included: Isaac Collazo (Moderator) of STR Alex Cisneros of Red Roof Inn Casi Johnson of M3 Kate Burda of Kate Burda and Company Sarah Williams of Intermountain Hotels 10 Key Takeaways...
Tiered Marketing Approach to Hotel Recovery
Stephanie Smith | February 18, 2021
By Stephanie Smith Hotel markets across the US are behaving differently. They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns. While you cannot predict the future, you still need a plan. A tiered plan will give you what you should be doing now, then when there are positive signals demand is returning, have that plan ready. Here is a 3-step approach to creating a plan that works for your specific situation. 1 – Analyze the Data While your own hotel reports will show you what segments are traveling to our hotel and your direct competitive set, that may not be forward looki...
Is Your Hotel Barking Up the Right Tree?
Sonya Taylor | February 16, 2021
By Sonya Taylor Was it the picture of our staff’s adorable dogs that interested you in this article, or was it the punny title? Regardless of your answer to that question, I can tell you with 100% certainty that if you are not pet friendly, you’re missing out on a “Mastiff” opportunity. Why Should I Have a Pet Friendly Hotel? Before the COVID-19 pandemic, there was a steady increase in hotel guests searching for accommodations for the whole family, including FIDO. Boomers and Millennials finally agreed on something, they want to travel with their beloved fur-babies. Now that we are in the midst of a pandemic that has pivoted...
Branded Hotels: Who Has the Best Contactless App?
Sonya Taylor | October 19, 2020
Safety is still paramount for those that are traveling today and putting guests at ease is a top priority. So, of the major brands (Marriott, Hilton, IHG), Cogwheel Marketing did a little research on which brand the best contactless opportunities for guests. All three of the major brands offer some form of digital check-in, one thing they do all have in common is you must be a rewards member. Easy, all you have to do is sign up. Now that eligibility is out of the way, let’s get to the nitty-gritty. IHG App Contactless Options Offers Mobile check-in for all IHG branded hotels in the Americas effective November 1, 2020 Must be ...
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Today's News
Four Points by Sheraton Kuala Lumpur, City Centre Debuts in Malaysia With 513 Guestrooms
The Bellmoor Inn and Spa Appoints Brittany Wartman as New Spa Director
Valor Hospitality Partners Opens Holiday Inn Express Cape Canaveral
Margaritaville and Karisma Partner With Island Shipping to Develop Margaritaville Island Reserve Resort Roatan, Bay Islands, Honduras
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