cogwheel marketing
Tiered Marketing Approach to Hotel Recovery
Stephanie Smith | February 18, 2021
By Stephanie Smith Hotel markets across the US are behaving differently. They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns. While you cannot predict the future, you still need a plan. A tiered plan will give you what you should be doing now, then when there are positive signals demand is returning, have that plan ready. Here is a 3-step approach to creating a plan that works for your specific situation. 1 – Analyze the Data While your own hotel reports will show you what segments are traveling to our hotel and your direct competitive set, that may not be forward looki...
Is Your Hotel Barking Up the Right Tree?
Sonya Taylor | February 16, 2021
By Sonya Taylor Was it the picture of our staff’s adorable dogs that interested you in this article, or was it the punny title? Regardless of your answer to that question, I can tell you with 100% certainty that if you are not pet friendly, you’re missing out on a “Mastiff” opportunity. Why Should I Have a Pet Friendly Hotel? Before the COVID-19 pandemic, there was a steady increase in hotel guests searching for accommodations for the whole family, including FIDO. Boomers and Millennials finally agreed on something, they want to travel with their beloved fur-babies. Now that we are in the midst of a pandemic that has pivoted...
Branded Hotels: Who Has the Best Contactless App?
Sonya Taylor | October 19, 2020
Safety is still paramount for those that are traveling today and putting guests at ease is a top priority. So, of the major brands (Marriott, Hilton, IHG), Cogwheel Marketing did a little research on which brand the best contactless opportunities for guests. All three of the major brands offer some form of digital check-in, one thing they do all have in common is you must be a rewards member. Easy, all you have to do is sign up. Now that eligibility is out of the way, let’s get to the nitty-gritty. IHG App Contactless Options Offers Mobile check-in for all IHG branded hotels in the Americas effective November 1, 2020 Must be ...
10 Items to Include in Your Hotel Marketing Budget
Stephanie Smith | October 21, 2019
By Stephanie Smith Now is the time to ask for funds for your 2020 hotel marketing budget. Here are some must-have digital marketing items to include and how to think through that process. Note for branded hotels: be sure you understand what the brand does for you, and what you need to handle at the hotel level. The brand sets aside funds for branding but generally does not make its way down to promote specific hotels. For Marriott, you have the option to opt into Marriott Digital Services. If you are a Hilton, you are automatically enrolled in Hilton Advance and can opt into Hilton Amplify and Elevate. Gather Reports and Analyze Tre...
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