UNWTO Looks to “Re-Write Tourism History” at Official Re-Opening of China
UNWTO | February 24, 2023
UNWTO has heralded the re-opening of China as ‘the final piece in tourism’s recovery’ from the biggest crisis in the sector’s history. Leading a high-level delegation to the city of Hangzhou to join in the official re-opening, UNWTO Secretary-General Zurab Pololikashvili, warmly welcomed the lifting of travel restrictions as a major boost to economic growth and social opportunity both in Asia and the Pacific and globally. According to UNWTO data, the pandemic cost destinations worldwide a combined US$270 billion in Chinese outbound tourist spending in 2020 and 2021 alone. The re-opening of borders therefore represents “the moment...
China’s Travel & Tourism Sector to Create More Than 30 Million Jobs Over the Next Decade
The World Travel & Tourism Council | July 7, 2022
London, UK: The World Travel & Tourism Council (WTTC) has revealed the Travel & Tourism sector in China is expected to create more than 30 million jobs over the next decade, representing a quarter of all new jobs globally. The forecast from WTTC’s latest Economic Impact Report (EIR) shows the sector will reach more than 107 million employed within the sector by 2032. According to the global Tourism body’s latest data, Travel & Tourism’s GDP is expected to grow at an average of 9.7% over the next 10 years, more than twice the 4.4% growth rate of the national overall economy, making it one of the fastest growing countries...
Is the China Dream Possible for Rural Tourism Entrepreneurs?
PolyU’s School of Hotel and Tourism Management | November 25, 2020
25 November 2020 - Tourism is a core, but highly volatile, component of China’s grand national strategy for modernisation, according to Dr Eric Chan of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author in a recently published research paper. The researchers find that less developed areas in particular desperately need to retain people and resources to strengthen their tourism offering. Drawing on a rich dataset of personal narratives, the study sheds light on the emerging phenomenon of urban-rural migration and offers guidance for rural destinations on strategically planning tourism em...
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