Nancy Huang | March 16, 2018
By Nancy Huang Messaging platforms are fast becoming the new way for businesses to interact with customers. When communicating with brands, 54% of US social media users say they prefer messaging platforms to email, phone, and online chat. Much of this comes down to ubiquity. Millions of people use chat apps on a daily basis to talk with friends and family. By extension, this familiarity makes them a preferred way to communicate with their favorite brands and businesses. Including hotels. From making booking queries, to ordering room service, to firing off a question about the local dining scene, chat apps offer a streamlined way for gue...
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