Cendyn Announces Next-Generation Customer Data Platform, Starling

Cendyn | November 19, 2020

BOCA RATON, Fla., Nov. 19, 2020 – Today, Cendyn announces Starling, Cendyn’s next-generation customer data platform (CDP). Starling unites, transforms, cleanses, and enriches millions of data points from all your technology solutions, giving you the ability to take control of your data and keep guests at the heart of what you do. As a CDP, Starling integrates your systems, so they communicate with each other simultaneously, creating limitless possibilities to activate your data and provide personalization at every touchpoint of the guest’s journey. Building on Cendyn’s extensive library of existing data integrations, Starling’s o...