carrie russell

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RevPAR Is Only One Piece of the Picture

David Eisen | May 17th, 2019

How to Add Value to Your Hotel Asset

Carrie Russell | May 16th, 2019

carrie russell

RevPAR Is Only One Piece of the Picture

David Eisen | May 17, 2019

By David Eisen Imagine you're scouting a young baseball player or footballer—someone experts have pegged as the next Derek Jeter or Lionel Messi. You can't, however, just take their word for it; you have to see their performance for yourself and also dig into the numbers—into how they rate statistically. Now, imagine you are only allowed to consult one statistic, such as batting average (hits divided by at-bats) or goals scored. Then, imagine that within this context, our Jeter heir apparent is hitting a more-than-respectable .315, and our Messi-to-be is his team's leading goal scorer. Great news, right? Well, yes and no. ...

How to Add Value to Your Hotel Asset

Carrie Russell | May 16, 2019

By Carrie Russell At the most basic level, the value of a hotel is based on the property's net income divided by a capitalization rate. As such, one has two possible levers to adjust as a means of increasing a property's value: either increase the property's net income or decrease the capitalization rate. The capitalization rate, which is a factor that represents both the risk and the desired return associated with a given asset, is in actuality difficult to influence. Firstly, returns are market driven, which means that the capitalization rate is determined by market forces, not the will of owners. Secondly, it is the buyer's perceptio...

ProfitSword Releases Report Analyzing the Latest Trends in Data Forecasting and Budgeting Technology

ProfitSword, LLC | March 21, 2019

Newly published document demonstrates how advances in innovation are allowing hoteliers to overcome the complexities of data management, while allowing for streamlined operations and real-time access to information Orlando, Fla. – March 21, 2019 –ProfitSword, hospitality's premier developer of business intelligence and data integration software, announces the release of a comprehensive report detailing the latest advances in data forecasting and budgeting tools and practices for the hospitality industry. Utilizing insight from the industry's leading experts, the report showcases how today's data management environment has e...


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