Service Is Back in Fashion: Brand Ranking Results for BTN’s 2016 Hotel Survey

Julie Sickel of Business Travel News | September 7, 2016

By Julie Sickel Brands across the hotel industry are racing to modernize their products and technology to stay competitive. Yet, corporate travel buyers in BTN's 2016 Hotel Survey rewarded brands that not only embraced modernity but also turned their attention back to a bedrock principal of hospitality: service. BTN's survey ranked brands across seven tiers. Of last year's winners, only one brand returned to the top: Starwood Hotels & Resorts' Westin brand, which this year shared the No. 1 spot in the upper-upscale tier in a tie with Marriott International's flagship Marriott brand. For the third consecutive year...