Shep Hyken | September 9, 2019
By Shep Hyken Not long ago I was with my friend, Nelson Griswold. He shared with me a phenomenon he referred to as the de-evolution of a business. It can mean the beginning of the end for a business, and it usually comes as a result of not listening to the company’s customers. This pattern mirrors one found in the entertainment business—the four stages of an actor. Let’s say our actor’s name is John Smith. Four questions and statements sum up what I’m talking about: At the unknown stage of his career, the question is: “Who is John Smith?” Once he is discovered and becomes a sensation, the director makes a request: ...
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.