budget accommodation sector
JLL Real Views | January 4, 2017
By Natalie Holmes At a time when budget travelers are increasingly experience-driven, the hospitality industry is responding with a concept that caters to this new guest profile: the 'poshtel'. Unlike traditional hostels, poshtels typically combine a design-led ambiance with small, often shared sleeping areas and a focus on innovative communal spaces. "This reimagined hostel meets the needs of the modern traveler," says Graham Craggs, Managing Director of EMEA Hotels at JLL. "It offers flexibility on the room product, and, often, organized events that encourage guests to meet and mingle." Independent properties have been blazing a trail...
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