branding
Rethinking Your Post-Pandemic Branding
Larry and Adam Mogelonsky | January 6, 2022
By Larry and Adam Mogelonsky We’re still yoyoing through the Great Reset and the latest spat with Omicron has proven that we’re still in the midst of very erratic travel conditions. The longer this pandemic persists, though, the more customers will change their travel habits, and this can mean brisk business for capturing more market share as people get their boosters and confidence is restored. A big trend therein to consider is ‘purposeful travel’ and the more you define this the better your odds on standing apart from the herd. A large factor for why purposeful travel will have a big impact for the decade ahead has to do with...
HVS: Emerging Hotel Brands
Brittany Hart | June 23, 2020
By Brittany Hart As COVID-19 was declared a global pandemic by the World Health Organization (WHO) on March 11, the hospitality industry began to experience sharp declines in lodging demand given the cancellation of events and the travel restrictions set by the government, which contributed to the drop in all performance metrics. For example, RevPAR for U.S. hotels was down 65% for the week of May 31 through June 6, compared to the same week in 2019. Nevertheless, franchisees continue to search for brand-growth opportunities. Several new brands, ranging from economy to upscale products across all service levels, are being created to occupy...
Hospitality International Inc. Launches New Branding Identity
Hospitality International, Inc. | June 8, 2020
Tucker, GA - 6/8/2020 — Hospitality International Inc., a recognized leader in franchising of conversion and new build hotels for economy lodging, today announced “hihotels by Hospitality International” as their renamed umbrella for Red Carpet Inn, Scottish Inns, Master Hosts Inns, Downtowner Inns and Passport Inn. Additionally, they will rebrand their direct booking website from Bookroomsnow.com to stayhihotels.com. This will help to consolidate the brands and strengthen their recognition among consumers and hoteliers in a competitive market. The new identity will provide an improved focus on their position in the everchanging hospi...
The Relevance of Brand Relevance
Kimberly Yoong | April 2, 2020
By Kimberly Yoong iPhone, iPad, iEverything – the world of Apple has become a prime case study for brand marketers, as they continue to boast legions of fans around the world; many of whom would willingly brave the elements in a bid to emerge victorious with the latest iPhone in hand. But what’s in a brand? Quality, consistency, and now – an ideology. CitizenM seeks to “inspire a new generation of modern travelers”, affectionately referring to its guests as citizens, while Aman’s discreet, exclusive luxury has enthralled more than its fair share of Aman junkies. As consumers continue to seek the novel and unique, the attracti...
To Buy or Not to Buy… That Is the Question
JLNPR Inc. | October 10, 2019
2 Tips to Boost Your Company’s Brand Awareness & Close More Sales By Jennifer Nagy Small businesses, especially those in the startup phase, spend a lot of time focusing on how to increase sales. (I mean, rightfully so; after sinking thousands of dollars into developing a brand-spanking new technology solution, who wouldn’t want to start making some of that cash back ASAP?!) Because of that mindset, most entrepreneurs launch their business with a complete sales strategy established, a team hired to do the legwork and incentive structures established to incentivize their sales staff – which is great; however, in many cases, h...
Ten Luxury Fashion Brands Venturing Into Hospitality
Chiara Eckenschwiller | May 2, 2019
In a world where everything has to be documented on social media, customers are increasingly looking for experience-related services. It is not enough anymore to wear luxury products such as a purse or shoes, customers now want to pair their products to an overall experience. Luxury travelers are craving luxury experiences As fashion brands are reinventing themselves, what better way to do so while at the same time facilitating the expansion of their empire? Luxury hotels are increasingly appealing to travelers, especially at a time when luxury becomes more accessible and diverse. Luxury travelers are craving experiences that go beyond...
How Hotels Can Profit From Product Placement
Larry Mogelonsky | April 24, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Product placement has been a subtle revenue source for Hollywood for many decades now. For instance, have you ever watched a movie and noticed that all the cops and robbers were driving only one brand of car? Or that every actor on a television show only drinks exclusively Coke or Pepsi but never both? It's undeniably influential. More recently, however, hoteliers have started to realize that their properties can offer perfect symmetry with many brands that want trial from their target audience, especially when those brand's key demographics match that of a property's guests. Exampl...
Your Wine List Needs Branding Too
Larry Mogelonsky | April 17, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) What does your wine list stand for? What's its elevator pitch? Is it meaningful for customers? Does it fit with the theme and business plan for the parent restaurant? Of course, we are talking about branding and marketing as much as we are talking about the physical alcohol inventory. While most of this critical exercise will be handled by the restaurant, the hotel and the marketing department, the wine list must still match the greater vision if it is to truly shine. Importantly, it needs a cohesive brand if it's going to do its job as effectively as possible – that is, make ...
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