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brand news

Nobody Asked Me, But… No. 213: Hotel History: Sheraton’s Classic Advertising Campaigns

Stanley Turkel | May 14, 2019

By Stanley Turkel, CMHS Hotel History: "Keyed-Up Executives Unwind at Sheraton" In 1965, the Sheraton Corporation of America, under the leadership of President Ernest Henderson, created a brilliant advertising campaign: "Keyed-up Executives Unwind at Sheraton". It was broadly promoted all over the U.S. in print media, TV advertising and locally by individual Sheraton Hotels. Among my collection of Sheraton artifacts is a translucent plexiglass paperweight which has a small figure of a businessman with a wind-up key in his back which says "Keyed-Up Executives Unwind at Sheraton". His picture was everywhere: on television, on posters, in...

Choice Hotels Unveils Refreshed Look of Its Four Popular Midscale Brand Logos

Choice Hotels | May 3, 2019

ROCKVILLE, Md., May 3, 2019 -- Choice Hotels International, Inc. (NYSE: CHH) celebrated its 80th anniversary this year and continued midscale leadership by unveiling refreshed logos for Quality Inn, Clarion, Sleep Inn, and MainStay Suites at its 65th annual convention. Amidst the successful transformation of Choice's flagship Comfort brand and following the recent launch of the Clarion Pointe brand extension, the updated logos exemplify Choice's leadership across all their midscale hotel brands with a fresh and modern look. The new logos were designed to reflect both the brands' tradition and potential. All will include a &q...

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