brand marketing

/Tag: brand marketing

brand marketing

Brand Building: A More Cost-Effective Way to Raise Your Company’s Profile?

Stuart Pallister | March 21, 2018

By Stuart Pallister When Arnaud Bertrand and Junjun Chen finished their studies at Ecole hôteliere de Lausanne in 2008 they went on to set up HouseTrip, an alternative accommodation start-up which would compete head-to-head with Airbnb and other online travel agencies. Initially the couple had just a laptop, an internet connection and an idea. They went literally from zero to annual revenues of 100 million dollars within just five years or so. Junjun takes up the story. "We were still in school, doing our second internships. We were in London and wanted to go to Scotland but we were students so didn't want to spend too much money....

Content, Brand and Mobile: The Destination Revolution is Now

Bronwyn White | February 8, 2016

The internet is the new Industrial Revolution. Make it work for you with this three-pronged strategy, says Bronwyn White. THE internet is the industrial revolution of our time. And we're still at the beginning of that wondrous upheaval. Because we are at the beginning, unprecedented opportunities for big and small businesses abound. When Google switched over to semantic search (contextual search) a couple of years ago, it started to change everything. It meant that page 1 of Google was different for every search query. Semantic search banished online environments that were easily gamed through key word stuffing and a range of 'black hat...

Rescue Your Brand from Captivity

Bojan Jokic, Epteca Co-founder & CEO | May 13, 2015

Escape the prison that your brand storytelling is trapped in and reach customers directly By Bojan Jokic Our world is an amalgamation of stories, worldviews and beliefs, and our current industrial model was created to manufacture wants and needs. Since the first days of commerce, brands have been investing oceans of energy and resources to build substance and meaning to their offering using storytelling (like P&G's recent "Pick Them Back Up" campaign) and to promote those benefits. At the same time, the massive proliferation of television and online, the transformation of the PC into a retail channel, the explosive rise of mobile a...

Calistoga Spa Hot Springs Uses to Help with Rebranding Efforts | September 11, 2013

Engages 30% of Guests in First Month with Orlando, FL — September 13, 2013 — is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source- their guests. Since going live with in August, the Calistoga Spa has reached over 9,000 social connections. The property turned to to help them market to a new demographic of customers after their recent renovation. They felt that would help attract that demographic in a way they couldn't naturally do on their own. "As part of our repositioning, we expanded who our ...

Nickelodeon Suites Resort Reaches 90K Potential New Guests and 3K Unique Visitors in 30 Days | July 19, 2013

Orlando, FL — July 24, 2013 — is the brand advocate platform for hotels, helping Nickelodeon Suites Resorts boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source - their guests. Since going live with in June, guests of Nickelodeon Suites Resort have spread the word about their stay to over 90,000 of their closest friends, relatives and colleagues. In the first month, has helped Nickelodeon Suites turn 27% of their guests into trusted advocates. Each advocate shared a branded message with a unique link about the resort with their social networks, including Fac...

Cornell Hospitality Roundtables Identify Brand and Restaurant Strategies

The Center for Hospitality Research | July 17, 2013

Ithaca, NY, July 17, 2013 - Future strategies for restaurant system operation and ownership and new approaches for brand management were highlighted in two recent Cornell hospitality roundtables, as detailed in recently released proceedings. Key topics in the Branding Roundtable included maintaining a brand's points of difference, while the roundtable on Emerging Trends in Restaurant Ownership and Management addressed new ownership structures. Both roundtables dug into the implications of social media for brand management. The proceedings are available at no charge from the Cornell Center for Hospitality Research (CHR) at the School of ...

FairBridge Hotels Opens 98-room Brookside Resort in the Great Smoky Mountains of Tennessee

FairBridge Hotels International | July 11, 2013

SPOKANE, WASHINGTON, July 12, 2013 - The hospitality firm headquartered in downtown Spokane, FairBridge Hotels International, today announced the opening of its newest hotel 1900 miles away in the mountain resort city of Gatlinburg, Tennessee. The 98-room Brookside Resort by FairBridge is located at 463 E Parkway at the entrance to Great Smoky Mountains National Park. The rustic resort offers stream-side rooms and cozy cabins with access to quiet nature trails while still being only a half-mile from Gatlinburg's main strip. Brookside goes above and beyond the standard amenities expected at a FairBridge, like free hot breakfast and wi-fi... Brand Advocate Platform Drives Visitors and Direct Bookings to Cove Haven Resorts | June 11, 2013

All-Inclusive Entertainment Resorts turn to leaders in social marketing to increase website traffic and boost revenue Orlando, FL — June 12, 2013 —, a brand advocate platform that helps hotels leverage the marketing power of social media by encouraging guests to spread the word about upcoming stays, has been implemented at the Cove Haven Entertainment Resorts in the Pocono Mountains. The three resorts are seeing positive trends in website traffic and direct room bookings as a result of's technology. The Cove Haven Entertainment Resorts are open year-round and offer a perfect retreat for a Weekend Getaway or Extended ...

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