brand loyalty
Top 5 Big Ideas for Your Hotel Revenue Management Strategies
Travel Outlook | October 12, 2021
How to stimulate revenue in a changing travel landscape As the travel and hospitality world turns the page on a period of uncertainty, we begin a new chapter in the industry centered around recovery, rebuilding, and renewed efforts towards revenue optimization. Last month, revenue professionals came together for the annual Revenue Optimization Conference (ROC), where industry leaders outlined, brainstormed, and planned to implement new revenue management strategies to cope with the ever-changing landscape of the hospitality industry in 2021 and beyond. The Revenue Optimization Conference laid the foundation for revenue professionals to...
Brand Loyalty Supersedes Channel Loyalty
Travel Outlook | September 14, 2021
Why Hoteliers Should Embrace Loyal Customers, Regardless of What Channel They Use In the hospitality industry today, convenience is everything. Given the events of the last year, there’s no reason for hoteliers to prefer their customers come to them exclusively through their own channels. Instead, hoteliers should accept that customers have their own preferred channels and realize that customers can show brand loyalty without channel loyalty. The reality of travel in 2021 is that travelers have options when it comes to how they book and where they stay. Securing brand loyalty should be prioritized over channel loyalty. After all, if one...
The New Wave of Brand Loyalty
Travel Outlook | August 3, 2021
How Your Hotel’s Voice Channel Can Influence and Shape Traveler’s Buying Behavior Travel has gone through a year of unprecedented challenges. 2020 was, without a doubt, the single most difficult year in the hospitality industry in recent history. With that behind us, we enter unchartered waters where anything is possible. Now, as travel emerges from a slumber, hoteliers have a unique opportunity to reshape customers' purchasing habits that were all but forgotten. Travelers, like all consumers, are habitually minded. Changing a person’s purchasing behavior is no easy task. Habits dictate nearly half of every decision we make, an...
Humanizing Hotel Brands During COVID-19 Could Encourage Tourists to Return
July 23, 2020
Hotels should build an emotional attachment with tourists when communicating during crises such as the COVID-19 pandemic if they are to encourage them to return, according to new research. The study finds that crisis communication emphasizing shared emotional responses to risks enables tourists to humanize the hotel, which can subsequently create an emotional attachment. This attachment can then increase tourists’ intentions to visit once the crisis ends, which is crucial if the industry is to recover. Researchers from the Universities of East Anglia (UEA), Bath and West of England say their findings challenge the approach that domina...
HVS: Emerging Hotel Brands
Brittany Hart | June 23, 2020
By Brittany Hart As COVID-19 was declared a global pandemic by the World Health Organization (WHO) on March 11, the hospitality industry began to experience sharp declines in lodging demand given the cancellation of events and the travel restrictions set by the government, which contributed to the drop in all performance metrics. For example, RevPAR for U.S. hotels was down 65% for the week of May 31 through June 6, compared to the same week in 2019. Nevertheless, franchisees continue to search for brand-growth opportunities. Several new brands, ranging from economy to upscale products across all service levels, are being created to occupy...
Hilton Launches Lifestyle Brand Tempo by Hilton
Hilton | January 16, 2020
Tempo by Hilton launches with 30 hotels under development and 30 more pending deals MCLEAN, Va. - Hilton (NYSE: HLT) today launches Tempo by Hilton, an approachable lifestyle brand curated to serve a growing segment of “modern achievers” who seek a hotel experience that reflects their ambition. By combining thoughtful design and diverse lifestyle partnerships, Tempo by Hilton provides hotel owners and developers with a highly scalable brand that is both uplifting and within reach for future guests – all powered by an efficient service model. “For more than 100 years, Hilton has pioneered the hospitality industry as we know it,...
Hotel Brands: Who Owns What?
Jennifer Luo | November 25, 2019
Hilton, The Ritz-Carlton, Marriott, Wyndham, Hyatt, and so many more - discover the names behind the hotel brands. By Jennifer Luo #1. Marriott International Inc. Brands Marriott International - Overview Properties: 6,906 Rooms: 1.32 million Number of Countries: 130 Revenue 2018: $20.8 Billion Four categories of hotel brands make up Marriott's portfolio: Luxury: Bespoke and superb amenities and services Edition, The Ritz-Carlton, JW Marriott, The Luxury Collection, W Hotels Worldwide, St Regis Hotels & Resorts, Bvlgari Hotels & Resorts. Premium: Sophisticated and thoughtful amenities and services. ...
Hotel Real Estate: How Brands Are Re-Imagining Hotel Lobbies
M. Rein | September 17, 2019
Several reports show the astonishing growth in self workers, contract freelancers and consultants, according to Statista, 10.3% of the working age population is involved in entrepreneurial activities. Alongside this, project task forces are becoming more and more common, and companies are starting to become more agile in their operations, ING’s agile transformation started with the 3,500 staff members at group headquarters, Bart Schlatmann: former chief operating officer of ING Netherlands said, “we invested in tearing down walls in buildings to create more open spaces and to allow more informal interaction between employees. We have a ve...
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