Alan Young | July 9, 2020
It is time to shift from "here's why you should buy this service/product" to "here's how we can help" By Alan E. Young Around the world and across industries, marketers now face arguably one of the toughest challenges of their careers. There is, after all, no universally established gold-standard for marketing during a wide-spread pandemic, because a global crisis of this magnitude is hardly ‘textbook’. As the media coverage so often reiterates, we now find ourselves in uncharted territory. Although the importance of brand agility and frequent innovation is well-understood by business owners and B2B marketers, the coronavirus pan...
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