/Tag: boutique


Boutique & Lifestyle Leaders Association (BLLA) Soft-Launches New Websites and Programs for Members

BLLA | September 17, 2019

Includes Phase 1 of the official global Master List of bookable boutique hotels and city guides showcasing boutique business concepts Los Angeles, September 17, 2019 – BLLA, the official association of the world’s boutique hotels, is re-energizing and extending its leading brand with the debut of two bold websites offering a host of benefits and enhanced features for hotel members and boutique-loving customers. Continuing to successfully reinvent and expand the global boutique experience, BLLA has launched which offers the first-ever Master List of the world’s authentic boutique and lifestyle hotels that are bookabl...

Best Western® Hotels & Resorts Introduces Two Boutique Brands, Sadie Hotel and Aiden Hotel

September 26, 2018

Phoenix (September 26, 2018) – Best Western® Hotels & Resorts today marked an industry first, introducing a pair of boutique brands – Sadie HotelSM and Aiden HotelSM. Sadie Hotel will compete in the upscale segments, and Aiden Hotel will compete in the upper midscale segment. These conversion brands offer developers an opportunity to reposition existing properties to improve their performance and enhance their asset value. These brands will offer hoteliers a design program with unprecedented flexibility. Sadie Hotel and Aiden Hotel's edgy personalities will be reflected across each hotel, starting from the moment tra...

BLLA’s Boutique Hotel Investment Conference Returns June 6 With Who’s Who of Hospitality & Beyond

the Boutique & Lifestyle Lodging Association (BLLA) | April 19, 2018

Industry Luminaries Come Together in New York City to Discuss Next Generation of Boutique Money New York – Boutique & Lifestyle Lodging Association's (BLLA) most acclaimed event of the year, the Boutique Hotel Investment Conference, returns June 6 for a powerhouse lineup at The Times Center in New York. This year's distinguished conference brings together industry's most elite hoteliers, C-level executives, entrepreneurs and investors as well as the most creative minds in the general boutique space for a day of analysis and networking. As the clear leaders in the boutique lifestyle space, BLLA's mission is to g...

Beautifully Boutique: How to Promote Your Small Hotel Online by Omer Shai

Omer Shai | September 30, 2013

Given the travel and tourism industry's inherently borderless nature, its emergence as a truly 'online' industry comes as little surprise. The boom of travel sites and guides has allowed smaller hotels and service providers the opportunity to compete with the world's largest brands. Whether it be ratings on Trip Advisor or any other travel outlet, the web has helped even the playing field. However, with so many travel websites crowding the web, it's vital not only to create an online presence for your hotel, but also to make sure that it stands out and can convert website views into booking conversions. Know Your USP And Use Your Passi...

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