boston university school of hospitality administration
Boston University School of Hospitality Administration Bestows Annual Icon Award to the Founders of Airbnb
Boston University School of Hospitality Administration | March 16, 2022
Boston, MA – March 16, 2022 – Boston University School of Hospitality Administration (BU SHA) is proud to announce that the third annual ICON award will be presented to Airbnb co-founders: Brian Chesky, CEO, Nathan Blecharczyk, Chief Strategy Officer, and Joe Gebbia, Chairman of Airbnb.org. The ICON award recognizes innovators who create new and transformative paradigms in hospitality. Blecharczyk will accept the award on behalf of Airbnb virtually to conclude BU SHA’s 2022 Hospitality Leadership Summit. The ICON award ceremony and reception will conclude the School’s Hospitality Leadership Summit, Friday, April 1, 2022 at Hotel C...
What Is the Future of Travel in 2022?
Boston University School of Hospitality Administration | March 15, 2022
Question of the Week What Is the Future of Travel in 2022? In the aftermath of two years of pandemic disruptions to the hospitality and tourism industries, Makarand Mody, a School of Hospitality Administration associate professor of hospitality marketing, sheds some light on the future of travel in 2022. Mody discusses flexcations, the popularity of AirBNB and VRBO, the return to city tourism, and more. You can also find this episode on Apple Podcasts, Spotify, Google Podcasts, and other podcast platforms. Takeaways Makarand Mody says that “pent-up demand is going to lead to a strong year for the [travel] i...
Boston University SHA Hospitality Leadership Summit Highlights Innovation for the Future of Hospitality
Boston University School of Hospitality Administration | February 10, 2022
Boston University School of Hospitality Administration (BU SHA) is proud to announce that its annual Hospitality Leadership Summit will take place in-person on Friday, April 1, 2022, at the Hotel Commonwealth in Boston. The Hospitality Leadership Summit brings together students, alumni, faculty, and the community to hear from world-renowned industry leaders on topics and trends shaping the future of the business. The Summit, which is produced by a committee of student leaders with guidance from SHA faculty, also serves as the capstone event of the BU School of Hospitality Administration’s year-long 40th Anniversary celebrations. For re...
BU School of Hospitality Promotes Leora Lanz, ISHC to Assistant Dean of Academic Affairs
Boston University School of Hospitality Administration | July 1, 2021
Boston, MA – June 30, 2021 – Boston University’s School of Hospitality Administration (BU SHA) Dean Arun Upneja, Ph.D., has announced the promotion of Leora Lanz, ISHC, Associate Professor of the Practice and Faculty Chair of the School’s Master of Management in Hospitality (MMH) degree program, to Assistant Dean of Academic Affairs, overseeing both the undergraduate and graduate curriculum. Lanz has been teaching the undergraduate advanced strategic marketing required course for seniors, and the undergraduate and graduate versions of the digital marketing elective since 2015. Since her appointment as Graduate Faculty Chair in ...
BU School of Hospitality & ESSEC Business School (France) Announce Collaboration for Graduate Students
Boston University School of Hospitality Administration | September 17, 2020
(September 16, 2020) Boston, MA and Cergy (France) – Boston University’s School of Hospitality Administration (BU SHA) Dean Arun Upneja, PhD, has announced the formalized relationship between two of the world’s leading hospitality programs: Boston University’s School of Hospitality Administration (BU SHA) and the ESSEC Business School in Paris, France. Graduate students enrolled in either program have the opportunity to earn part of their Master’s degree abroad – an opportunity which involves elective courses taught by premier internationally-recognized industry practitioners and internships in Europe and / or the United State...
Boston University School of Hospitality Administration Presents Hospitality Leadership Summit 2020
Boston University School of Hospitality Administration | December 13, 2019
Leadership in a Rapidly Changing Hospitality World Friday & Saturday, March 20-21, 2020 Connecting established global leaders in hospitality with rising stars of the industry for this symposium designed to inspire, empower, and equip the next generation. (December 13, 2019) Boston, MA – Boston University’s School of Hospitality Administration (BU SHA) presents the SHA Hospitality Leadership Summit 2020, Leadership in a Rapidly Changing Hospitality World, Friday & Saturday, March 20-21, 2020 at The Hotel Commonwealth. This symposium features a dynamic line-up of speakers, sponsors, and panel topics on pressing issues and curr...
Digital Marketing on a Budget – for You and Your Wallet
The Authors | March 17, 2017
Digital marketing is your best friend. It allows you to interact and engage with your targeted audiences in real time. When executed correctly, it can help your business grow. There are a variety of digital marketing strategies and it is ideal to implement as many of them as possible, but how do you choose the most effective ones when working with a budget? Digital marketing does not have to break the bank. Actually, there are numerous methods, perfect for a tight pocket. Here are four budget-friendly digital marketing tips. Tip 1: Blogging With the right tools and knowledge, a successful blog can cost little to nothing in enhancing sea...
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