booking

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booking

The Rise and Fall of OTAs

Rob Sudakow | July 24, 2019

Is Expedia Destined for Disruption? By Rob Sudakow Travel and Tourism accounted for approximately $8 Trillion of the world economy in 2018 and 10% of the world’s work force - a 6% increase from 2017 and no foreseeable signs of slowing. The travel industry is directly tied to global consumption growth and as wealth and populations continue to grow, demand for travel products will continue to expand. With statistics like this it should come as no surprise that there is a rush to jump into the market. The industry has a long history of failing to drive change and transform internally. “The travel and hospitality industry as a whole has ...

Winning the Battle for Guests: Remaining Competitive in the Age of Airbnb

Roger Sholanki | July 22, 2019

By Roger Sholanki Short-term room rental sites like Airbnb are now firmly entrenched as competitors in the hospitality industry. Millions of rentals – Airbnb alone has grown to include 5 million listings – have intensified the competition for guests and disrupted the industry. Hotels must position themselves to compete in this environment by implementing strategies including using technology, personalization, experiences and amenities to provide a superior guest experience. Technology Embracing technology is essential for hoteliers to offer the customized, frictionless experience travelers want. Guests expect that technology will be se...

Hotel Expiration Dates: Fact or Fiction?

Vertical Booking USA | May 22, 2019

By Mark Lewis-Brown, CEO & President at Vertical Booking USA Expiration dates: they're super common in some industries – they are regularly seen on consumer-packaged goods, food and drinks, medicine, etc. – but the idea of an expiration date isn't often applied to the hotel industry. But, in my opinion, it should be. Here's a little known/rarely considered fact: an empty room is an expired one. Just like with milk or medication, hotels' rooms also have expiration dates, after which the empty room becomes a liability, rather than an asset. Think about it… like milk, a hotel room is a perishable product; unfortunate...

Basic, Better, Best: Low Season Revenue Strategies

Ian Chinn | September 27, 2018

By Ian Chinn Low season; it's a term no hotelier likes to hear. In times of lower demand, some hoteliers adopt the 'busy hotel is a successful hotel' strategy, accepting lower-rated business and relying on the in-house spend in food and beverage, spa, ancillary and more, to top up revenue. However, guests paying significantly lower room rates are also typically less likely to spend on the spa, luxury dining or experiences needed to compensate for a cheap room rate. The longer-term ramifications of rate reductions to boost business in times of lower demand are far reaching. Not only does this impact brand perception but it al...

Tambourine’s Friday Freebie: Stop Hidden Costs From Driving Customers Away

Tambourine | July 20, 2018

Welcome to the Friday Freebie! Each week, we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. This week's Freebie: Don't wait until guests press 'Book Now' in your booking engine to announce new charges. Present all costs, including resort fees, as soon as possible. Nothing kills a customer's trust and transaction faster than hidden costs. By now, we all know that travelers are looking for a seamless purchase, as well as full transparency in their transactions. They want to know that by the time they pull out their credit card, they're certain how much their room w...

Can I Book My Next Trip on Amazon?  An Open Letter to Jeff Bezos

Alan E. Young | June 6, 2018

By Alan E. Young Dear Mr. Bezos, Amazon has long-since established itself as the fabric that holds together a world of consumers looking for an easy, effective and value-oriented environment to purchase almost anything - except for travel. As a veteran of the hospitality and travel technology industry, I believe Amazon should extend its footprint and offer travel and hotel products to deepen its relationship with customers and position itself as the ultimate end-to-end travel ecosystem. Though Amazon has offered flash deals and travel-related services in the past and Amazon Destinations tested the waters briefly, you have never really t...

Three Ways Hoteliers Can Increase Direct Bookings Today

Vizergy | April 30, 2018

With the constant evolution of the bookings landscape and the hospitality industry overall, comes the indefinite anxiety of optimizing marketing channels to maximize revenue and the questions of "could we be doing more to boost direct bookings?", "How do we decrease customer acquisition costs?", or "how can we minimize revenue lost to OTAs via commissions?" The one initiative within the hospitality space that major brands have taken on with a fury and huge marketing spend is the push to drive more direct bookings and pull business away from Online Travel Agents (OTAs) which charge hotels ever-rising commissions for bookings. While book...

What Hotels of Tomorrow Can Learn From the Airbnb’s of Today

Alan E. Young | April 24, 2018

By Alan E. Young The travel and lodging industry has evolved into an undeniably exciting space. Rife with new technology, aesthetically impressive social media pages acting as travel inspiration for millennials and a rise in boutique accommodations. This change and ensuing competition are continuously on the horizon. This competitive landscape stretches between hotels brands as well as between hotels and non-traditional accommodation models, such as Airbnb. With both service models existing within the same industry and catering to similar guest demographics, there is a wealth of experiential knowledge to be shared/gained as they strive ...

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