Max Chertkov | May 31, 2018
By Max Chertkov Did you know that securing a new customer costs between 5 to 25 times more than retaining an existing client? Although several factors can lead to losing a customer, booking failures and sold-outs have a major impact on customer loyalty. Strong businesses are built on the fundamental understanding of customer lifetime value - a customer once won can become a customer for life. Today's highly competitive travel market, especially online, bears numerous challenges when it comes to winning a customer. In fact, the revenue from the first customer booking often barely covers the acquisition cost. For this reason, customer...
Vizergy® Introduces TargetingHub™ – An Innovative New Platform That Identifies Your Target Customer and Deploys Smarter Marketing Campaigns
January 18, 2018
JACKSONVILLE, FL. – January 18th, 2018 – Vizergy, the developer of award winning booking and marketing solutions for the hospitality industry, has launched a one of a kind data-driven intelligence tool, TargetingHub™, as part of the company's continuing efforts to bring sophisticated, seamless, and innovative solutions to its customers. Using the TargetingHub is simple. Users connect their customer data to the Vizergy Marketing System, either through an interface or a data upload app and in 24 hours the data is analyzed and appended, providing a complete analysis of your most profitable customers' attributes, buying ha...
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