booking conversion

/Tag: booking conversion

booking conversion

Three Ways Hoteliers Can Increase Direct Bookings Today

Vizergy | April 30, 2018

With the constant evolution of the bookings landscape and the hospitality industry overall, comes the indefinite anxiety of optimizing marketing channels to maximize revenue and the questions of "could we be doing more to boost direct bookings?", "How do we decrease customer acquisition costs?", or "how can we minimize revenue lost to OTAs via commissions?" The one initiative within the hospitality space that major brands have taken on with a fury and huge marketing spend is the push to drive more direct bookings and pull business away from Online Travel Agents (OTAs) which charge hotels ever-rising commissions for bookings. While book...

How to Convert Travel Dreamers into Bookers at the Start of 2018 | February 2, 2018

At this time of year, millions of people all over the world start dreaming about their next holiday as they return to work after the December-January break. The travel industry needs to inspire those dreamers via an emotional connection then trigger them into making a booking, says, which shows travel destinations how to convert travel trend insights into actions that grow visitation and yield. "Many tourism businesses don't enjoy marketing," says Carolyn Childs, co-founder and strategist for the company. "They prefer to focus on delivering the experience. But to the potential customer, the first touch point is part...

Hospitality Innovators to Converge at Sixth Annual RSS This July

Kalibri Labs | January 23, 2018

Hotel Industry Leaders Meet to Confront Challenges of Evolving Consumer Trends and Increasing Complexity in Distribution and Technology Washington, D.C., January 23, 2018 — Hoteliers and industry thought leaders will come together July 10 to identify the major trends transforming hospitality and share best practices for facing them at the annual RSS in Washington, D.C. The sixth RSS will be held at The Newseum on Pennsylvania Avenue, just a few blocks from The White House. "The Newseum is a perfect venue for RSS in its sixth year, because it seems like it's a new story in this industry every day," said Patrick Bosworth, Co-Founder...

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