blockchain technology
Is Blockchain the True Solution to the OTA Challenge or Is It Merely a Silver Bullet Hope?
Dr Nicole Rosenkranz | October 6, 2021
By Saskia Hillmann & Nicole Rosenkranz There is the paid search, the SEOs and everything else you pay commission for. This is the landscape at the moment. So, you have as a hotel, you have a Greek salad, which is very tasty, but if you mix it, it doesn't look very constructive. No direct business - Only middlemen”. D.A. President Swiss Hotel Association & Ambassador of Swiss blockchain start-ups. How is Blockchain relevant to the industry? In the new global digital world of the fourth industrial revolution, blockchain technology has been revolutionizing many industries from banking and insurance all the way ...
Blockchain Technology Shaping the Future of Commercial Real Estate
February 18, 2021
Implications of blockchain technology in Real Estate In short, blockchain technology enables the user to record information on a digital ledger. It divides and stores the entered information in a compartmentalized array across several computer systems on a Blockchain network. Technically speaking, Blockchain technology utilizes Distributed Ledger Technology (DLT), where the stored information becomes impossible to hack, alter or erase. This technology makes information significantly more transparent and safer than conventional ledgers we have been using over centuries. Real estate transactions, a DLT platform allows storing information...
Debunking the Impact of Blockchain on Hotel Distribution
HEBS Digital | June 12, 2018
By Max Starkov Background: A recent article on the Nasdaq website called "How Blockchains Are Changing the Hotel Industry" claims that blockchain-based platforms "offer promising solutions" to particular areas of difficulty in the hospitality industry, including blockchain-based hotel booking platforms. Before we jump on analyzing blockchain technology's impact on hospitality, let's quickly review what this new technology and some of its more popular applications are all about. Blockchain is an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way. Blockchain operates...
Hospitality 2020 – The Next Big Things
Robert A. Rauch, CHA | June 7, 2018
By Robert A. Rauch Hospitality's turnaround in both profits and technology over the past eight years has been rather phenomenal. Revenues and profits have grown steadily and there has also been a significant improvement in the use of technology. Previously, the hospitality industry lagged behind most industries when it came to technology. Today, that is rapidly changing. Rather than try to focus on everything that is going on with our industry like the blowing up of mobile, personalization of services, brands, soft brands, online travel agencies (OTAs), Airbnb, GDPR, 5G, cyber-crime and crisis management, I am focused on two big things....
The Applicability of Blockchain in the Hospitality Sector
Shravan Poorigali | February 28, 2018
By Shravan Poorigali Enterprises across every industry are exploring ways to leverage blockchain technologies for business benefits. As proof, $2.1 billion has been spent globally on blockchain solutions in 2018, according to IDC. This is a clear indicator that this emerging technology is here to stay and bring increased opportunities with it. One industry expected to benefit greatly from blockchain, is the hospitality sector. Blockchain is frequently used in business scenarios that involve multiple parties participating in a transaction. Using distributed-ledger technology, blockchain technology removes the middleman in transactions, s...
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