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best western

Best Western Hotels & Resorts Launches Vib Brand in Asia With Opening of Vib Best Western Sanam Pao in Bangkok

February 15, 2019

Phoenix, Arizona (February 15, 2019) Best Western Hotels & Resorts today announced the opening of its inaugural Vīb Best WesternSM hotel in Asia Pacific, the brand new Vīb Best Western Sanam Pao in Bangkok. A cutting-edge, tech-savvy midscale hotel for the modern generation, Vīb Best Western Sanam Pao perfectly captures the brand concept with its central location and modern design. Connectivity is at the core of Best Western's Vīb brand (pronounced "vibe"), which allows guests to feel the beat of the city and stay connected at all times. Sleek and stylish, this innovative concept focuses on integrated technology and social inter...

Best Western® Hotels & Resorts Assumes Direct Responsibility of Brand in Mexico

January 3, 2019

Best Western® Hotels & Resorts Assumes Day-to-Day Management of the Brand in Mexico Phoenix, Arizona (January 3, 2019) – Best Western® Hotels & Resorts today announced that it has assumed direct responsibility for the Best Western brand in Mexico & Central America and surrounding countries (collectively, "Mexico"). Best Western will now operate on a property direct relationship ("PDR") with Best Western branded hotels in Mexico, all of which remain independently owned and operated. The transition to direct responsibility of the brand in Mexico will result in focused brand-level efforts and increased synergy and...

Best Western Signs With Doji Land Real Estate Investment Company for the Best Western Premier Sapphire Ha Long in Vietnam

October 22, 2018

Ha Long Bay, Vietnam (October 22, 2018) – Best Western Hotels & Resorts announced today the signing of an impressive new upscale hotel overlooking Ha Long Bay, the iconic UNESCO World Heritage site in Vietnam. Developed by Doji Land Real Estate Investment Company Limited, the Best Western Premier Sapphire Ha Long is a spectacular new 31-story project that is currently rising in the heart of Ha Long City's hotel district. It will feature more than 1,000 spacious guestrooms, outstanding business and leisure facilities and panoramic views of the bay. The hotel is scheduled to open its doors in the fourth quarter of 2020. "Best We...

Best Western Signs With Rhom Bho Property to Debut BW Premier Collection in Phuket

October 15, 2018

Bangkok, Thailand (October 15, 2018) – Best Western Hotels & Resorts has signed a landmark agreement to introduce its prestigious BW Premier Collection® by Best Western soft brand to Phuket. "We are excited to debut The Title V Rawai Phuket, BW Premier Collection by Best Western on Phuket's up-and-coming central coast in 2020," said Ron Pohl Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. "This hotel will introduce guests to a new era of upscale hospitality at Rawai Beach and provide travelers with the unique charm and excellent service Best Western-branded hotels are known for." T...

Best Western® Hotels & Resorts Unveils Three New Hotel Prototypes

Best Western Hotels & Resorts | October 3, 2018

Phoenix, AZ (October 3, 2018) – During today's general session at the 2018 Best Western North American Convention and Global Conference, Best Western Hotels & Resorts unveiled three new prototypes that will modernize its Best Western, Best Western Plus and Best Western Premier brands. The move comes on the heels of the company's award-winning brand refresh, which began in 2015 and unveiled a fresh new look for the hospitality giant, along with an extensive brand portfolio. "We've added new brands such as Vīb®, GLō®, Sadie HotelSM and Aiden HotelSM to our portfolio, but as part of our ongoing evolution, we also knew t...

Shreem Capital & Best Western Debut First GLo® Hotel in DeSoto, TX

October 1, 2018

Phoenix, AZ (October 1, 2018) – Best Western® Hotels & Resorts today celebrated the arrival of its energetic boutique hotel brand, GLō®, with a warm opening celebration introducing its first-ever property in DeSoto, Texas. The event celebrated Best Western's newest electric, innovative brand with a gathering of Best Western executives, local dignitaries, and community VIPs. "We're excited to celebrate the opening of our first GLō property and to introduce this innovative, traveler-centric brand to the world," said David Kong, president and CEO for Best Western® Hotels & Resorts. "GLō is designed for savvy tr...

Best Western® Hotels & Resorts Introduces Two Boutique Brands, Sadie Hotel and Aiden Hotel

September 26, 2018

Phoenix (September 26, 2018) – Best Western® Hotels & Resorts today marked an industry first, introducing a pair of boutique brands – Sadie HotelSM and Aiden HotelSM. Sadie Hotel will compete in the upscale segments, and Aiden Hotel will compete in the upper midscale segment. These conversion brands offer developers an opportunity to reposition existing properties to improve their performance and enhance their asset value. These brands will offer hoteliers a design program with unprecedented flexibility. Sadie Hotel and Aiden Hotel's edgy personalities will be reflected across each hotel, starting from the moment tra...

Best Western and My Green Resident Co. to Debut BW Signature Collection by Best Western With Signing of Tawaravadee Resort in Thailand

August 20, 2018

(Bangkok – August 20, 2018) Best Western Hotels & Resorts will introduce its newest brand, BW Signature Collection by Best Western, to Asia for the first time this year, following the signing of an exquisite lakeside resort - Tawaravadee Resort - in Thailand's historic Prachinburi province. Nestled in Thailand's verdant countryside, approximately 160km from Bangkok, this low-rise resort was inspired by the ancient Dvaravati culture that thrived in the area between the 6th and 11th centuries. "We are excited to debut BW Signature Collection by Best Western to the Asia market with the Tawaravadee Resort," said Ron Pohl, senior v...


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