Ben Hanley | February 16, 2018
By Ben Hanley Shop on the web for a short time and you'll quickly realize how integral social proof is to the online shopping experience. This social proof comes in numerous forms, from customer reviews and testimonials to star ratings and Facebook Likes. All of which let shoppers know that the service or product they're interested in comes recommended by others. In turn, this brings confidence and reassurance to the buying process, increasing the odds that a customer ends up making a purchase. The power of social proof in travel Today, virtually all travelers (95%!) read reviews before they book their accommodation. Major review sites ...
Ben Hanley | September 18, 2017
By Ben Hanley In the digital age, online reviews have become an important digital currency for hotels—the more you have, the stronger your online position. Savvy online travelers frequently make their decisions based on the recommendations of others, and 95% of people say they read reviews before making a booking. Of all the review sites out there, TripAdvisor is still widely regarded as number one. But things are changing. A number of review sites are now stepping up their prominence in the hotel space. The power of social media is also creating a shift in the way travelers seek out suggestions and tips to inform their booking de...
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