The Automation Generation

Bella™, The Virtual Hotel Agent | March 29, 2022

Why today’s travelers place efficiency ahead of personal connection The hospitality industry has always been a people-centric line of work. Face-to-face conversations with real humans have been the cornerstone of service industries since its inception. A smiling face behind the front desk of a hotel cannot be replaced. Technology, on the other hand, has continually shifted the way guest service representatives interact with travelers and hotel guests. Each generation brings a new disruptive technology that shakes up the way the world does business. With each change, there is resistance, but progress always wins out. In a recent story...