atona
Hyatt and Kiraku Unveil New Hospitality Brand Under Joint Venture
Hyatt Hotels Corporation | September 22, 2022
CHICAGO (September 22, 2022) – Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate and Kiraku, Inc. (Kiraku) have entered into a strategic joint venture that will launch a collection of modern-style hot spring ryokans (Japanese-style inn) in Japan targeting global travelers under the new hospitality brand, ATONA. Hyatt and Kiraku will each own fifty percent of the joint venture and will leverage the expertise and strengths of both Hyatt and Kiraku to develop this new offering. Japan was ranked as the number one tourist destination in the world out of 117 countries and regions according to the recent Travel and To...
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