TikTok vs Reels: Everything Hotel Marketers Need to Know

Amber King | February 3, 2022

By Amber King   Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat also cements TikTok as a top channel for hotel marketers. It’s simply no longer possible to ignore the reach and impact of this platform. The growing popularity of TikTok’s short format videos has also led to copycats from competitors. The biggest is Reels, Instagram’s answer to TikTok. Both platforms feature short videos that offer a light-hearted way to inject fun into a hotels’ social strategy. With both TikTok and Reels capturing outsized attention among social media users, we’ve created a c...