amadeus hospitality
5 Steps to Building a Successful Hotel Marketing Plan in 2021
Amadeus | January 18, 2021
As hoteliers hope to rebound from the lingering effects of COVID-19, they are presented with the challenges of repositioning, retargeting, and reviving their respective brands to meet the needs of emerging demand in 2021. To capture the most opportunity moving forward, hoteliers will have to look to multi-channel marketing strategies to drive bookings and optimize their property’s ability to return stronger this year. Here are 5 key steps to consider: 1. Take a Data-Driven Approach to Evaluate Market Conditions As each region recovers at its own pace, hotels are now required to have a more in-depth understanding of their feeder markets...
COVID-19 Is Driving Hotel Guests to Focus on Wellness
Amadeus Hospitality | October 7, 2020
Following COVID-19 health concerns, hotels that address the expectations of the new wellness-focused guest will be best positioned to attract bookings in the return to travel. COVID-19 has no doubt created global disruption, particularly in the hospitality industry. Yet, with change comes opportunity, and the chance to reevaluate how we can emerge from the crisis stronger and more resilient. With individuals around the world focused more on health and wellbeing, providing a deeply relaxing and wellness-focused hotel experience is likely to be valued now more than ever before. “It generally takes a major event to be a catalyst for r...
Accor and Amadeus Announce Strategic Partnership Around Business Intelligence
Amadeus Hospitality | September 8, 2020
As COVID-19 continues to disrupt travel around the globe, hoteliers face many challenges in running their business and planning for the future. The historical references and past data they once relied on to build their revenue strategies no longer aligns with current market trends, making it more critical than ever to have access to powerful business intelligence tools. To support Accor hoteliers in successfully navigating COVID-19 and to plan for the future, the hotel group has expanded its strategic partnership with Amadeus to include the use of Demand360®. The solution provides the most comprehensive, forward-looking market data in t...
Ten Ways to Boost Guest Confidence and Increase Loyalty Amid COVID-19
Amadeus Hospitality | August 12, 2020
Rethinking the guest experience, creating new standards, and committing to those standards will be vital in building future loyalists. COVID-19 has caused many to reflect upon the fundamental operations of our global society and our day-to-day lives, including the way we travel. In hospitality, many are wondering how an industry that is so reliant on personal interactions can recover from the crisis and earn back guest confidence. Moving forward, hotels that integrate the newest stringent standards into their operations – while also rethinking the guest experience – will be the first to see a positive revenue impact. Further emb...
“She Has a Deal” Announces Pitch Competition Finalists
She Has a Deal | June 15, 2020
McLEAN, Va., June 15 ,2020—Officials of “She Has a Deal,” an annual hotel investment pitch competition for early-career women, today announced its five finalists selected to advance to the final round to compete for the prize of $50,000 in hotel deal equity. During the preliminary judging round, 14 teams comprised of 28 participants pitched their hotel investment acquisition or development plans live on Zoom to a judging panel of top-level hotel business executives, entrepreneurs and investors. The judges evaluated and selected the following five teams: CityTerrace Ventures: Nancy Guzman and Marlene Reyes from Cornell Univer...
How to Grow Group Business for the 2018 Holiday Season
Amadeus | November 1, 2018
Believe it or not, the holiday season is nearly upon us. Year after year, we notice that holiday event planning seems to sneak up on planners — suddenly it's November and they haven't booked a venue or secured a date for their holiday party. Planners are booking events later than ever before, often with a lead time of less than 90 days. While it can be stressful to have everyone scrambling to plan their group events for the holidays, it doesn't have to be. Be proactive, and help planners help you by starting the conversation about their group business needs for the season. Here are four tips to help increase your group business fo...
3 Things the Hospitality Industry Can Learn From Google
Amadeus | October 31, 2018
In 2018, digital travel sales are expected to reach $198 billion, with more than 140 million adults researching a trip online. As global travel increases, people are consuming more digital content than ever before as they search the web for the cheapest flights, best hotels, and popular tourist sites at their destination. In return, shoppers are flooded with information from companies hoping to inspire interest early in the travel planning process. Brands are investing big in digital ads and paid search campaigns to increase visibility, creating a cash cow for Google. This year alone, the tech giant will rake in almost $40 billion in to...
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