algorithm
The Facebook Algorithm in 2020: What Hotels & Resorts Need to Know
Lodging Interactive & commingle:engage | February 3, 2020
It’s no secret that organic Facebook marketing can be a little fickle for anyone with a business account on the platform. We’ve been seeing organic reach decline for more than five years, making it increasingly difficult to reach potential guests without paying, even if they’re already following you. This all comes down to the Facebook algorithm, which decides which content will gain the most visibility in users’ newsfeeds. And there is a silver lining here: Facebook marketing is still a good investment for businesses, and knowing how to work with the algorithm can help you gain more visibility and connect with potential, current, ...
Tambourine – Hotel SEO: How Will Google’s New EAT Algorithm Affect Your Property?
Tambourine | October 10, 2018
Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. In August, Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. Although some specific types of websites appear to be affected more than others, all websites—including hotel and travel-related sites—should factor the latest criteria into their ongoing development and content plans. Centered on the acronym E-A-T (expertise, authoritativeness and trustworthiness), the latest update is placing still-more emphasis on ...
The Ultimate Guide to TripAdvisor for Hotels
Vikram Singh | September 4, 2018
By Vikram Singh When TripAdvisor was founded in February 2000 in a small office above Kostas Pizza on 315 Chestnut Street in Needham, Massachusetts, I don't think anyone could have predicted the amount of time and energy it would consume, and the strong emotions it would conjure. Since I started my blog in 2013, I have consistently fielded questions about TripAdvisor. Looking back at the sheer volume of time I spent answering these complex emails, I think it's time to for me aggregate my knowledge, experience and advice in one place. Here are some of the most frequently asked questions, along with my responses. Is my competition trying ...
1
Technology
2
Appointments/People on the Move
3
Operations
4
Industry Happenings
5
All Things Independent
Today's News
How Travelers Find Destinations for Their Trips
6 Marketing Tactics To Boost Revenue at Your Hotel Restaurant
RevPAR Growth Slowed Globally, Ireland Occupancy Breaks 90%, and China Recovery Softens
U.S. Hotel Performance Increased for Week Ending 23 September
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.