alan e. young

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alan e. young

Going Beyond Transactions: ‘Conversational Commerce’ and Its Impact on the Travel and Hospitality Industry

Alan Young | February 6, 2019

Coined by Uber's Chris Messina, consumer demand for digital-centric interactions with hotel and travel brands is on the rise By Alan E. Young, Puzzle Partner It's 2019, and I would argue that there have never been more marketing-related "buzzwords" battling it out for conversational real-estate across thought leadership articles, webinars, white papers and more. Whether it's agile marketing, catering to the 'age of the consumer,' hyper-personalization, or the mobile age — there are plenty of commerce-related silos to get lost in as industry leaders seek out the trends and methods which can best benefit their respective brand a...

Paid, Owned and Earned Media: What Matters Most for B2B Travel and Hotel Tech Brands in 2019?

Alan Young | January 8, 2019

By Alan E. Young In a marketing landscape where content is king, you might think it's just a matter of creating and distributing great content. After all, if great content is what every consumer craves from the brands they favor, delivering it should be the easy part — right? But in fact, that's not the case at all. While content is undeniably an integral piece of any modern marketing strategy, business leaders are quick to realize that the curation of valuable and timely content is only half the battle. Back in the day, big brands had to buy an ad or film a TV commercial to get their product in front of their target market. In to...

Heading to Nashville for Hotel Data Conference? Don’t Miss These 5 Sessions

Alan E. Young | August 14, 2018

By Alan E. Young Nashville is known for many things; live music, nightlife, food, and from August 15th until 17th that list expands to include the Hotel Data Conference (HDC) hosted by STR. A yearly, sold-out event staple in the hospitality industry, the conference covers over 20 exciting, insightful presentations, industry outlooks, tips, trends, and so much more. Taking place at the Omni Nashville Hotel, attendees can expect to join in on conversations with industry leaders and panelists and leave with data-backed insights to enhance their hospitality offering in 2018 and beyond. After all, with the trend of hyper-guest personalizatio...

Alexa for Hotels – The Good, The Bad and The Creepy

Alan E. Young | June 27, 2018

By Alan E. Young This past week marked another successful HITEC, the culmination of which left hospitality experts with a lot to think about as it relates to industry-wide innovations positioned to make major waves in 2018. One of the more notable discussion points is the mainstream integration of voice-powered assistants (AI technology) into hotels. In fact, Amazon.com Inc recently announced that it has partnered with Marriott International Inc to help increase guest access to amenities with Alexa, through its voice-controlled device Echo, in an attempt to expand its presence in the hospitality industry. This is an exciting prospect fo...

Can I Book My Next Trip on Amazon?  An Open Letter to Jeff Bezos

Alan E. Young | June 6, 2018

By Alan E. Young Dear Mr. Bezos, Amazon has long-since established itself as the fabric that holds together a world of consumers looking for an easy, effective and value-oriented environment to purchase almost anything - except for travel. As a veteran of the hospitality and travel technology industry, I believe Amazon should extend its footprint and offer travel and hotel products to deepen its relationship with customers and position itself as the ultimate end-to-end travel ecosystem. Though Amazon has offered flash deals and travel-related services in the past and Amazon Destinations tested the waters briefly, you have never really t...

What Hotels of Tomorrow Can Learn From the Airbnb’s of Today

Alan E. Young | April 24, 2018

By Alan E. Young The travel and lodging industry has evolved into an undeniably exciting space. Rife with new technology, aesthetically impressive social media pages acting as travel inspiration for millennials and a rise in boutique accommodations. This change and ensuing competition are continuously on the horizon. This competitive landscape stretches between hotels brands as well as between hotels and non-traditional accommodation models, such as Airbnb. With both service models existing within the same industry and catering to similar guest demographics, there is a wealth of experiential knowledge to be shared/gained as they strive ...

Paving the Way to the Future: Round up of the Award-Winning Hotel & Travel Tech Startups to Watch

Alan E. Young | March 21, 2018

By Alan E. Young Today's world is constantly changing, and the travel and hotel industry is facing many technological challenges and intense competition. When competition is at such a fever pace, innovation is everything. Across various platforms and specialties, we are seeing the enthusiastic embrace of ambitious thought leaders, entrepreneurs and start-ups who are fearlessly carving out their vision of the future. In the past, there were yearly events that enabled travel and hotel technology providers to showcase their current solutions to prospective buyers. Now, due to the rapid change of technology and its impact on the industry, a...

How Amazon Go ‘No Checkout’ Stores Will Influence the Future of the Hospitality & Travel Industry

Alan E. Young | February 14, 2018

By Alan E. Young Our world is endlessly transformative, with a wealth of technological innovations and advances coming to life and capturing large-scale societal attention on what feels like a weekly basis. Self-driving cars, cryptocurrency, artificial intelligence — the future seems to be arriving faster than some of us have a chance to take a breath. At the heart of most revolutionary technology exists the progressive desire for increased convenience and efficiency as it applies to our day-to-day lives, businesses and more. Staying true to this trend, Amazon Go recently opened a grocery store like we've never experienced (but pr...


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