Zoox Smart Data | January 13, 2021
Big data provider enables over 10 million connections from Thanksgiving to New Year’s weekend that boost customer targeted advertising capabilities and revenues. Alpharetta, GA — January 13, 2021 — Zoox Smart Data (“Zoox”), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, has released a series of holiday season internet traffic results that serve as validation of the power and reach that targeted online advertising platforms can provide. Measured from November 23 to January 3, the analytics were compiled from Zoox-enabled customer networks, includi...
One Message Does Not Fit All: How Smart Hoteliers Are Personalizing Their Ads to Capture New Audiences
Tambourine | May 7, 2019
Easy options you can implement immediately to personalize your ad messaging to capture new audiences. One of the biggest mistakes hotel marketers make when planning ad campaigns and promotional offers are building these campaigns around very broad, one size fits all messaging. In their effort to appeal to everyone, these ads run the risk of appealing to no one. The Good News: New ad platforms and ad technology (from google, facebook and Instagram, to travel intent and the OTAs) make it easier than ever to identify highly specific audiences so that you can tailor your ad messaging to suit them. The Bad News: Staying current with the alwa...
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