One Message Does Not Fit All: How Smart Hoteliers Are Personalizing Their Ads to Capture New Audiences
Tambourine | May 7, 2019
Easy options you can implement immediately to personalize your ad messaging to capture new audiences. One of the biggest mistakes hotel marketers make when planning ad campaigns and promotional offers are building these campaigns around very broad, one size fits all messaging. In their effort to appeal to everyone, these ads run the risk of appealing to no one. The Good News: New ad platforms and ad technology (from google, facebook and Instagram, to travel intent and the OTAs) make it easier than ever to identify highly specific audiences so that you can tailor your ad messaging to suit them. The Bad News: Staying current with the alwa...
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