Sales & Marketing

/Sales & Marketing

Sales & Marketing

Budgeting for 2014? Remember Reputation Management Plus Social Media / Web / Mobile Marketing

Lodging Interactive | July 12, 2013

Lodging Interactive, the award winning full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry, says digital marketing must be a priority in the coming year to maintain loyalty, revenues and an impeccable image PARSIPPANY, N.J. - JULY 12, 2013 - If there is one thing hoteliers can't forget to budget for in 2014, it is digital marketing. Keeping website and mobile web content fresh, scrutinizing the property's reputation via the web and social media channels, plus responding to guest reviews is critical for operational success and true customer-relationship management. The good new...

HeBS Digital Empowers Hoteliers to Fight Back and Shift Share from the OTAs

HeBS | July 10, 2013

HeBS Digital invites hoteliers to "Shift Share from the OTAs to the Property Website" with a Summer promotion, offering substantial savings of 20% off website design packages for the Three Screens (desktop, mobile, tablet) New York, NY (July 10, 2013) - HeBS Digital, the leading hospitality digital marketing, technology and direct online strategy firm, is pleased to announce a 20% off "Shift Share from the OTAs to the Property Website" promotion. Hoteliers who partner with HeBS Digital this summer will receive 20% off any website design package for desktop, mobile and tablet. This promotion was specifically designed to help hoteliers le...

GCommerce Signs Digital Marketing Agreements with Coast Hotels and Principal Hayley Hotels

Coast Hotels | July 10, 2013

EMarketing Firm Sees Continued Portfolio Growth and International Expansion PARK CITY, Utah, July 10, 2013 -GCommerce Solutions, a hospitality digital marketing company known for driving significant incremental revenue for branded and independent hotels, today announced that it has signed agreements with Coast Hotels and Principal Hayley (PH) Hotels. GCommerce will be responsible for optimizing the internet marketing scope of both chains through website and customized online outreach efforts. "Although online marketing, especially social media, has received widespread attention, the savviest hotels are tapping new developments in techno...

ZDirect Pioneers ‘Hotel Marketing Automation’

ZDirect | June 25, 2013

Hospitality's leading provider of eCRM solutions is leveraging the best Marketing Automation practices, including Drip Marketing, to help hoteliers reduce costs and improve automated workflow processes Visit ZDirect at HITEC in Booth 125 [HALLANDALE BEACH, FL- JUNE 25, 2013] - ZDirect is radically changing the eMarketing landscape by leveraging the widely adopted and highly successful practice of marketing automation and customizing it for hotels. Dubbed "Hotel Marketing Automation," ZDirect is unveiling new tools used in conjunction with its ZMail® electronic communication platform that will help hoteliers reduce costs and optimize t...

Softscribe® Inc. Signs Joint Venture with WC+G Ad Logic

Doug Gonterman & WC+G Ad Logic | June 24, 2013

Award-winning Tech PR Firm Leverages 5-Year Relationship with WC+G Ad Logic Principal, Doug Gonterman; Powers Integrated Marketing for Clients; Expands to New Offices Atlanta - June 24, 2013 - Softscribe Inc. announced a joint venture with Atlanta-based WC+G Ad Logic, a boutique agency that solves business problems through advertising for national, Fortune 500, and entrepreneurial clients. Softscribe Inc. is an award winning technology public relations, market consulting and branding corporation. WC+G Ad Logic provides creative and ad execution for Softscribe Inc.'s clients. Click here for results. "Softscribe's tech PR clients in the h... Brand Advocate Platform Drives Visitors and Direct Bookings to Cove Haven Resorts | June 11, 2013

All-Inclusive Entertainment Resorts turn to leaders in social marketing to increase website traffic and boost revenue Orlando, FL — June 12, 2013 —, a brand advocate platform that helps hotels leverage the marketing power of social media by encouraging guests to spread the word about upcoming stays, has been implemented at the Cove Haven Entertainment Resorts in the Pocono Mountains. The three resorts are seeing positive trends in website traffic and direct room bookings as a result of's technology. The Cove Haven Entertainment Resorts are open year-round and offer a perfect retreat for a Weekend Getaway or Extended ...

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