Sales & Marketing

/Sales & Marketing

Sales & Marketing

Flip.to to be Honored by HSMAI with a Silver Award in 57th Annual Adrian Awards Competition

Flip.to | December 10, 2013

New York — December 11, 2013 — Flip.to, the brand advocate platform that helps hotels turn their guests into advocates will be recognized by Hospitality Sales & Marketing Association International (HSMAI) with a Silver Adrian Award for Social Media Marketing excellence for its winning entry in the 57th annual Adrian Awards, the largest and most prestigious travel marketing competition globally. This year's contest attracted more than 1,200 entries from around the world, with entries judged by top executives from all sectors of the industry. On Feb. 24, 2014, HSMAI will pay tribute to Flip.to during the annual HSMAI Adrian Awards...

Readying Your Hotel for Sale

HVS Capital Corp | December 3, 2013

With transaction volumes in early 2013 fifty percent ahead of the level in early 2012, many owners today are asking themselves if this is the right time to sell. They see very low cost capital that is abundantly available, contributing to higher values. Yes, interest rates have ticked up from their recent lows, but long term, fixed rate debt is still priced in the low five percent range on a 25 year amortization schedule to 70 percent of value/cost. For buyers, this translates into cash on cash returns in the low to mid teens on almost any deal. After a number of years of living with their properties underwater, sale prices have now inc...

Hawaii Seaside Resorts Broadens their Social Reach by Over 20,000 in First Month with Flip.to

Flip.to | December 2, 2013

Orlando, FL — December 4, 2013 — Flip.to, the brand advocate platform for hotels, is helping Seaside Hotels Hawaii boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source - their guests. Since going live with Flip.to in October, guests of the three Seaside Hotels have spread the word about their stay to over 21,000 of their closest friends, relatives and colleagues. Flip.to has turned 22% of Seaside Hotel's guests into trusted advocates. Each advocate shared a branded message with a unique link about the resort with their social networks, including Facebook, Twitter and LinkedIn. Each...

HeBS Digital Wins Big with Eight HSMAI Adrian Awards

HeBS Digital | November 20, 2013

HeBS Digital has been recognized for excellence in hospitality digital marketing by receiving eight HSMAI Adrian awards, including three Gold Awards. The HSMAI awards highlight outstanding achievements in advertising, public relations, and digital marketing in the hospitality and travel industries. New York, NY - November 20, 2013 - HeBS Digital, the leading digital technology, marketing and online channel revenue optimization consulting firm for the hospitality industry, was recognized for excellence in digital marketing with eight HSMAI Adrian awards this year. The HSMAI awards highlight the best in advertising, public relations, and ...

The Allerton Hotel Chicago & The Joule Dallas: Winners in More Ways than One

November 19, 2013

Vizergy® Partnership Results in Awards for Web Design & Marketing Strategy Jacksonville, FL (November 19, 2013) - Vizergy - Digital Travel Marketing proudly announces the addition of more highly regarded awards to its diverse portfolio of hotel and resort design work. The details of the awards and the results of Vizergy's marketing efforts, which are based on creative excellence and awarded to Vizergy on behalf of their clients, are as follows: The Allerton Hotel Chicago | W³ Silver Award | Hotel/Lodging Category Since going live in October of 2012, the Allerton has already seen over 350,000 visits to their new website, has d...

How We Can Get Consumers to Book on DMO Websites

Ashwin Kamlani of Regatta Travel Solutions | November 18, 2013

by Ashwin Kamlani This past year, the discussion of booking engines on Destination Marketing Organization (DMO) sites came up very often in conferences and webinars: Should we have one? Does it really work? In order to answer this question, many turn to studies on consumer behavior claiming that "very few consumers actually book on DMO websites." But does that mean we should abandon having consumers book on DMO sites? I'm sure that in 1997, studies showed that most customers rented their movies at Blockbuster. I'm also sure that in 2001, studies showed that most people listened to music on a Discman. Nevertheless, Netflix and Apple were...

Flip.to Awarded Most Innovative and People’s Choice at World Travel Market 2013

Flip.to | November 12, 2013

New York — November 13, 2013 — Flip.to, the brand advocate platform for the global hospitality industry, was awarded the Most Innovative Stand and the People's Choice awards at the 2013 World Travel Market Conference at the ExCel, London. A panel of three judges awarded individual awards to five of the over 600 stands at WTM this year. Of those five, Flip.to also earned the title of People's Choice for the Best Stand at WTM 2013. The judging for the first award was held on Monday, November 4th. Flip.to was selected as the Most Innovative for using a robot that allowed a remote team member to wander around the exhibition floor, commu...

Flip.to Lands Hospitality Maverick to Lead European Sales

Flip.to | October 30, 2013

Orlando — October 31, 2013 — Flip.to, the brand advocate platform that helps hotels turn their guests into advocates, recently hired well-known hospitality sales executive, Alfredo Moreno de la Santa, to lead their European sales efforts. Moreno de la Santa has extensive knowledge of the European market. In his prior role, he helped establish EZ Yield as one of the premier channel management platforms in Europe. He led the sales efforts in Southern Europe and was instrumental in expanding their customer base. "The first time I saw Flip.to I was amazed at its simplicity. It uses the natural inclination of a hotels' customers to be so...

Milestone Named Among Silicon Valley’s Fastest Growing Private Companies

Milestone Internet Marketing | October 23, 2013

Santa Clara, CA - Oct 24, 2013. - Milestone Internet Marketing, a leading provider of digital marketing software and services for the hospitality industry, was named to the Silicon Valley's fastest growing private companies for 2013 by Silicon Valley Business Journal for second year in a row. Milestone jumped up 35 places from last year to rank 32nd in the elite Silicon Valley list. Milestone's innovative technology and digital marketing software and services power thousands of hospitality industry websites. "Our continued focus on revenue generation for our customers and customer excellence enabled us to expand our custome...

Flip.to Ramps Up in Europe – Exhibiting at World Travel Market in London; New Hire in Madrid

Flip.to | October 21, 2013

New York — October 23, 2013 — Flip.to, the brand advocate platform for the global hospitality industry, will be one of the exhibitors at the 2013 World Travel Market Conference at the ExCel, London November 4-7, 2013. The newest member of the Flip.to team based out of Madrid, Alfredo Moreno de la Santa, Senior Director of Sales, will also be at WTM. Reed Travel Exhibitions Exhibition Director World Travel Market Simon Press said: "We are delighted to welcome Flip.toto WTM 2013 and are sure their attendance will prove to be a wise decision. WTM is showing consistent and strong growth in the business deals generated there and with thi...

Flyte Systems Expands, Adds Sandra Ries as Account Executive

Flyte Systems | October 17, 2013

Ries Will Serve Flyte Systems' clients with 20 Years of Travel Industry and Operations Experience CHICAGO, IL - October 17, 2013 - Flyte Systems, the leading provider of airport travel information displays and digital signage content for the hospitality industry, digital signage, convention centers and related businesses, announced it added Sandra Ries as account executive to support its growth. Ries will work out of Flyte Systems' Chicago office to support existing clients and develop new business opportunities. Click here to request information on Flyte Systems' airport travel and guest information services. "Ms. Ries is a valuable ad...

Guests Introduce Jupiter Beach Resort to Over 30,000 Friends & Family in First 90 Days with Flip.to

Flip.to | October 16, 2013

Orlando, FL - October 17, 2013 - Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source- their guests. In the first 90 days, the hotel has turned 24% of their guests into brand advocates reaching over 30,000 social connections. The property was looking for a way to identify socially active guests and encourage them to talk about the hotel before, during and after their stay. They felt that Flip.to could help them broaden their social reach by engaging those customers and marketing into their social networks in a way that feels natu...

PolyU Study Finds Travel Magazines Critical to Image Projection for DMOs

PolyU's School of Hotel and Tourism Management | October 15, 2013

15 October 2013 - Destination marketing organisations should pay careful attention to the ways in which Chinese travel magazines portray destination attributes and images according to Professor Cathy Hsu of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author. In a recently published research article they show that these magazines are more likely to project images associated with leisure and culture than physical features, atmosphere or political environment. Having analysed magazine content in relation to six outbound destinations, the researchers note that reporting on Japan, Taiwan...

HeBS Digital’s Winning Streak Continues with Five Silver W³ Awards

HeBS Digital | October 9, 2013

HeBS Digital won five Silver Awards in the annual W³ Awards, which honors the most creative designers and marketers in web content creation. HeBS Digital's five sites taking home honors in the "Hotel and Lodging" category were designed for The Roger New York, Le Parc Suite Hotel, Indian Wells, Vacation Rentals Virginia Beach, and Swissôtel Chicago. New York, NY - October 8, 2013 - HeBS Digital, the leading digital technology and marketing firm, proudly announces that it has won five Silver 2013 W³ Awards within the "Hotel and Lodging" category. The W³ Awards honors the most creative designers and marketers in web content creation, a...

Vizergy® Expands with Several New Leadership Roles

October 9, 2013

Digital Travel Marketing Provider Continues to Grow in 15th Year Jacksonville, FL (October 8, 2013) - Vizergy - Digital Travel Marketing is pleased to announce the addition of several new members to its team. The company, recognized as a leader in hotel Internet marketing, now has clients in over 20 countries, continuing their trend of rapid growth and business development. Joining the Vizergy team is Paul Fraser, Director of Product Management, Sean Taylor, Senior Manager of Creative, Danielle Stumpff, Director of Accounting and Finance, Steve Buckler, Regional Director of Sales in New England, and most recently Piper Perry Farr, Manag...

Hotel & Resort Digital Marketing Budgets: Avoid the Headaches & Get it Right! – Part 3 of 3

Vizergy | October 7, 2013

By: William Bellis III, Senior Corporate Marketing Manager at Vizergy®, with contributions from Joe Hyman, President & CEO, and Paul Fraser, Director of Product Management _______________________________________________________________________________________________________________________________________________ Part one of this series helped you get confidently set up for your 2014 digital marketing budget planning. It shed light on key issues that you should consider. Part two highlighted primary digital marketing channels and initiatives vital to all property types in 2014. Part three will now recommend dollar percentage alloc...

Flip.to and Genares Announce Seamless Integration to Turn Guests into Huge, Trusted Marketing Force

Flip.to | September 27, 2013

Orlando, FL — October 1, 2013 — Flip.to and Genares announced the beginning of a strategic partnership that includes a seamless integration between Flip.to and the Genares Central Reservation System (CRS). Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source- their guests. Genares Worldwide Reservation Services is one of the premier Central Reservation Systems in the world, helping hotels drive revenue via the electronic channels. The integration means that Generas CRS customers can immediately begin turning their guests into...

Rethink and Reinvent Hospitality Marketing

Full Lock Media | September 26, 2013

Full Lock Media, a boutique media and production company, invites you to reimagine the way you reach your current and potential clientele. We invite you to experience your market through our eyes. Over the years, we have had the opportunity to showcase some of the most beautiful properties both near and far. By combining our cinematic approach, aerial capabilities and unique editing we capture the emotional appeal your property and message wish to convey. For a more complete and thorough experience of our work, which is over 100 properties deep at this point and growing, visit www.fulllock.com . There you will find a glimpse into our fi...

Milestone Internet Marketing Launches MediaConnect360 Social Media Marketing Tool for Hospitality

Milestone Internet Marketing, Inc. | September 24, 2013

Offers support for Google+ Page Management Santa Clara, CA - September 24, 2013 - For immediate release - Milestone Internet Marketing, Inc. today announced the release of MediaConnet360, a specialized social media marketing management tool designed for the hospitality and travel market. MediaConnet360 is an end-to-end social media marketing management software that helps hotels identify marketing opportunities, organize marketing calendar, execute social media marketing campaigns, and track performance. This tool enables hotel industry brands to interact with guests and consumers and facilitates enhanced brand discovery and consumer en...

Top 5 Marketing Must Haves Any Hotel Can Afford

Lodging Interactive | September 24, 2013

Lodging Interactive identifies the Top 5 digital marketing programs that hoteliers can affordably add to their 2014 budgets and remain competitive PARSIPPANY, N.J. - SEPT. 24, 2012 - Just because a hotel may not have a $50,000+ marketing budget, it doesn't mean that its marketing department can't compete effectively and build a strategic plan that includes website updates, guest reviews, mobile marketing, social media monitoring and management, and reputation management. For a small investment, Lodging Interactive, a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry, can cos...

HeBS Digital Honored with Five Travel Weekly Magellan Awards, Including Two Gold & Three Silver

HeBS Digital | September 24, 2013

HeBS Digital won a grand total of five 2013 Travel Weekly Magellan Awards, including two Gold Magellan Awards for website design and three silver Magellan Awards for its social media digital technology applications and multichannel digital marketing campaigns. New York, NY - September 24, 2013 - HeBS Digital announced that it has won five 2013 Travel Weekly Magellan Awards for its innovative and industry-leading website design, digital technology applications, and multichannel marketing campaigns. The firm received two Gold Awards and three Silver Awards in the Hospitality Marketing category. HeBS Digital received the following 2013 Tra...

Austin Convention Center Implements FlyteBoard for Attendee Travel Confidence

The Austin Convention Center | September 19, 2013

Instant, Real-Time Airline Information Gives High-Tech Convention Center Attendees Accurate Departure Schedules that Let Them Stay at Events Longer CHICAGO, IL September 19, 2013 - Flyte Systems announced the Austin Convention Center installed its FlyteBoard real-time airline schedule display to give event attendees accurate flight information for greater travel confidence. FlyteBoard's high-definition flat screen shows departure and gate information for Austin-Bergstrom International Airport. Flyte Systems is the leading provider of airport travel information displays and digital signage content for the hospitality industry, digital si...

HeBS Digital Wins Six 2013 WebAwards, Including Best Hotel and Lodging Website

HeBS Digital | September 16, 2013

HeBS Digital won a grand total of six 2013 WebAwards, including Best Website in the "Hotel and Lodging" category for the new Crowne Plaza Times Square Manhattan site. Additional awards include three Standard of Excellence awards for Hotel Belleclaire, Le Parc Suite Hotel, and Virginia Beach Vacation Rentals and two Outstanding Website awards for The Roger New York and the City of Indian Wells, also in the "Hotel and Lodging" category. New York, NY - September 16, 2013 - HeBS Digital announces it has won a grand total of six 2013 WebAwards from the prestigious Web Marketing Association. The digital technology and marketing firm led the f...

Calistoga Spa Hot Springs Uses Flip.to to Help with Rebranding Efforts

Flip.to | September 11, 2013

Engages 30% of Guests in First Month with Flip.to Orlando, FL — September 13, 2013 — Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source- their guests. Since going live with Flip.to in August, the Calistoga Spa has reached over 9,000 social connections. The property turned to Flip.to to help them market to a new demographic of customers after their recent renovation. They felt that Flip.to would help attract that demographic in a way they couldn't naturally do on their own. "As part of our repositioning, we expanded who our ...

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