Sales & Marketing

/Sales & Marketing

Sales & Marketing

Watermark Hotel Group Taps ZDirect for Hotel Marketing Automation in Australia

ZDirect | August 6, 2013

A successful eCRM program at the Watermark Hotel & Spa Gold Coast has the luxury hotel company extending ZDirect's ZMail® electronic communication platform to its Watermark Hotel Brisbane property [HALLANDALE BEACH, FL- AUGUST 6, 2013] - When the Australian division of Watermark Hotel Group needed to replace its outdated and labor-intensive eMarketing software, they turned to hotel marketing automation specialist ZDirect. Today, the ZMail® electronic communication platform is installed at the Watermark Hotel & Spa Gold Coast, and soon it will roll out to the Watermark Hotel Brisbane, making "the most refreshing hotel experien...

Hotel & Resort Digital Marketing Budgets: Avoid the Headaches & Get it Right! – A Three Part Series

August 2, 2013

By: William Bellis III, Senior Corporate Marketing Manager at Vizergy®, with contributions from Joe Hyman, President & CEO, and Paul Fraser, Director of Product Management August 2, 2013 Part one of this series helps you get confidently set up for your 2014 digital marketing budget planning. It sheds light on key issues that you must consider. Part two will delve into hot topics (aka online channels) that you should heavily focus on, while part three will recommend dollar percentage allocations for said channels. Altogether, this series will provide your property's team a valuable roadmap for planning an exceptional budget. Part On...

Visit Seattle Continues to Push Boundaries with nSight Business Intelligence

nSight | July 31, 2013

nSight Helps One of World's Most Inventive Cities Target Travelers with Search-Driven Data NASHVILLE, TN – August 1, 2013 – Visit Seattle, the official destination marketing organization (DMO) for Seattle, has signed with nSight to provide a complete view of its global online opportunity and drive incremental visitors to Seattle using its new business intelligence solution. nSight, the largest aggregator of global travel search and booking data, enables Visit Seattle to understand its active travel consumers, create more relevant marketing and make better business decisions – all based on searches that are happening now. Most rece...

Valencia Group Launches New Lone Star Court Website – Texas Nostalgia Meets Modern Day

Valencia Group | July 31, 2013

Vizergy® Paints Unique Digital Canvas to Ramp Up Revenue Jacksonville, FL (July 31, 2013) - Vizergy Digital Travel Marketing has designed a new custom website employing the latest design concepts and best practices for Lone Star Court, Valencia Group's newest addition to an award-winning hotel collection. Lone Star Court is an authentic Americana hotel that represents true Texas hospitality, and the comfort and convenience every Valencia Group hotel guest has come to value and appreciate. True to Austin, Lone Star Court will feature live music by an outdoor fire pit, a dipping pool reminiscent of Hill Country swimming holes, and an ons...

Lodging Interactive to Launch Innovative New Service for Hospitality Industry

Lodging Interactive | July 24, 2013

Parsippany, N.J. — July 24, 2013 — Lodging Interactive announced today an innovative new service for the hospitality industry, www.HotelFAQs.info. Powered by proprietary technology developed by Lodging Interactive and enhanced by professional copywriting services of its CoMMingle Social Media Marketing division, HotelFAQs.info enables hotel websites to offer comprehensive Frequently Asked Questions ("FAQs") pages. The results are increased booking conversion rates, reduced customer calls to the front desk and exceptional online customer service. "Online shopping websites clearly understand the value of offering their shoppers Frequ...

Meta Search Marketing: The New Revenue Frontier in Hospitality

the Authors and HeBS Digital | July 16, 2013

By Max Starkov and Tara Dyer Background Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. In Europe, one such example is Trivago.com, now predominantly owned by Expedia.com. WeGo.com is one such example in Asia Pacific. Meta search marketing in hospitality is online advertising that requires real-time room availability and pricing feed. This new "hybrid" digital marketing format, the result of the convergence of hotel online distribution and online advertising, requires: Real-time hotel in...

Hotel V Forges New Social Connections in First Month with Flip.to

Flip.to | July 12, 2013

Orlando, FL — July 16 , 2013 — Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing juggernaut- their guests. In just over a month, Hotel V has converted 21% of their guests into advocates driving new unique visitors back to their website, which is uniquely personalized for each visitor based on the guest that they know. Each property has a unique identity that attracts different customer bases. Marketing to two distinct demographics using a single platform presented a unique challenge for their Paris based marketing firm, World Ind...

HSMAI Industry Event to Feature HeBS Digital & Google Discussing – Why Search Matters More than Ever

HeBS Digital | July 12, 2013

HeBS Digital and Google will co-present a HSMAI members-only program titled "Digital Marketing Best Practices and Planning for 2014" at the Google Campus in New York City on July 23. Speakers will be Max Starkov, President & CEO of HeBS Digital, and Chris Fong, Head of Travel, Google Sales. New York, NY (July 12, 2013) - HeBS Digital and Google will co-present a HSMAI members-only program titled "Digital Marketing Best Practices and Planning for 2014" from 11am-2PM on July 23, 2013 at Google's offices in New York City. This informative session will explore how search in travel continues to evolve, how search is changing marketing and ...

Budgeting for 2014? Remember Reputation Management Plus Social Media / Web / Mobile Marketing

Lodging Interactive | July 12, 2013

Lodging Interactive, the award winning full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry, says digital marketing must be a priority in the coming year to maintain loyalty, revenues and an impeccable image PARSIPPANY, N.J. - JULY 12, 2013 - If there is one thing hoteliers can't forget to budget for in 2014, it is digital marketing. Keeping website and mobile web content fresh, scrutinizing the property's reputation via the web and social media channels, plus responding to guest reviews is critical for operational success and true customer-relationship management. The good new...

HeBS Digital Empowers Hoteliers to Fight Back and Shift Share from the OTAs

HeBS | July 10, 2013

HeBS Digital invites hoteliers to "Shift Share from the OTAs to the Property Website" with a Summer promotion, offering substantial savings of 20% off website design packages for the Three Screens (desktop, mobile, tablet) New York, NY (July 10, 2013) - HeBS Digital, the leading hospitality digital marketing, technology and direct online strategy firm, is pleased to announce a 20% off "Shift Share from the OTAs to the Property Website" promotion. Hoteliers who partner with HeBS Digital this summer will receive 20% off any website design package for desktop, mobile and tablet. This promotion was specifically designed to help hoteliers le...

GCommerce Signs Digital Marketing Agreements with Coast Hotels and Principal Hayley Hotels

Coast Hotels | July 10, 2013

EMarketing Firm Sees Continued Portfolio Growth and International Expansion PARK CITY, Utah, July 10, 2013 -GCommerce Solutions, a hospitality digital marketing company known for driving significant incremental revenue for branded and independent hotels, today announced that it has signed agreements with Coast Hotels and Principal Hayley (PH) Hotels. GCommerce will be responsible for optimizing the internet marketing scope of both chains through website and customized online outreach efforts. "Although online marketing, especially social media, has received widespread attention, the savviest hotels are tapping new developments in techno...

ZDirect Pioneers ‘Hotel Marketing Automation’

ZDirect | June 25, 2013

Hospitality's leading provider of eCRM solutions is leveraging the best Marketing Automation practices, including Drip Marketing, to help hoteliers reduce costs and improve automated workflow processes Visit ZDirect at HITEC in Booth 125 [HALLANDALE BEACH, FL- JUNE 25, 2013] - ZDirect is radically changing the eMarketing landscape by leveraging the widely adopted and highly successful practice of marketing automation and customizing it for hotels. Dubbed "Hotel Marketing Automation," ZDirect is unveiling new tools used in conjunction with its ZMail® electronic communication platform that will help hoteliers reduce costs and optimize t...

Softscribe® Inc. Signs Joint Venture with WC+G Ad Logic

Doug Gonterman & WC+G Ad Logic | June 24, 2013

Award-winning Tech PR Firm Leverages 5-Year Relationship with WC+G Ad Logic Principal, Doug Gonterman; Powers Integrated Marketing for Clients; Expands to New Offices Atlanta - June 24, 2013 - Softscribe Inc. announced a joint venture with Atlanta-based WC+G Ad Logic, a boutique agency that solves business problems through advertising for national, Fortune 500, and entrepreneurial clients. Softscribe Inc. is an award winning technology public relations, market consulting and branding corporation. WC+G Ad Logic provides creative and ad execution for Softscribe Inc.'s clients. Click here for results. "Softscribe's tech PR clients in the h...

Flip.to Brand Advocate Platform Drives Visitors and Direct Bookings to Cove Haven Resorts

Flip.to | June 11, 2013

All-Inclusive Entertainment Resorts turn to leaders in social marketing to increase website traffic and boost revenue Orlando, FL — June 12, 2013 — Flip.to, a brand advocate platform that helps hotels leverage the marketing power of social media by encouraging guests to spread the word about upcoming stays, has been implemented at the Cove Haven Entertainment Resorts in the Pocono Mountains. The three resorts are seeing positive trends in website traffic and direct room bookings as a result of Flip.to's technology. The Cove Haven Entertainment Resorts are open year-round and offer a perfect retreat for a Weekend Getaway or Extended ...

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