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Sales & Marketing
10 Effective Social Media Marketing Tips for Hoteliers
Deepak Chauhan | February 9, 2018
By Deepak Chauhan Poolside margaritas, chocolate buttons, freshly plucked lilies, smiling concierges – everything that makes your hotel a vacation dreamland should be documented with a rosy Instagrammable filter, and scattered across social media for the entire world to see. How else would you let eager travellers know that yours is the only hospitality they need? Since social media marketing strategies for hotels are as numerous as your completion is, we've compiled a list of top 10 tips to increase your online presence and fill out your guestbook. Pick the Right Channels Whatever business you're in, the general advice concern...
Tambourine Shares Five Marketing ‘Gotchas’ When Rebranding Your Hotel
Tambourine | February 7, 2018
Hotel rebranding requires more than pretty pictures… Successfully rebranding a hotel isn't usually as simple as just putting up a new sign outside the property and slapping a new logo everywhere the old logo used to be… A true rebranding is a massive shift in philosophy, company culture and audience targeting, which has widespread implications for all marketing efforts going forward under the new identity. There are, unfortunately, some specific aspects of the rebranding process where marketing commonly goes astray. These "gotcha" moments include the following five blunders, which hotel marketers should avoid at all costs:...
Free eBook: 6 Digital Marketing Trends that will Matter in 2018 | Milestone Inc.
Milestone | February 7, 2018
Free eBook from Milestone: The 6 Digital Marketing trends that will matter in 2018 Santa Clara, CA | February 7, 2018: Milestone announced today that it is making available its 2018 eBook titled: 6 DIGITAL MARKETING TRENDS THAT WILL MATTER IN 2018. In this free eBook, Milestone lays out the six major technology and digital marketing trends that will be critical to hoteliers worldwide in the ever changing world of digital marketing. The key trends included in the report are: DOWNLOAD THE eBOOK HERE The role of mobile in 2018 From mobile-first experiences to new technologies, a more interactive "app-like" experience will force marketers t...
The Growing Value of Hotel Bars
Chamberlin Public Relations | February 2, 2018
The days of sad, lonely, hidden-away hotel bars are long gone. Today, hotels are turning their bars into community watering holes, encouraging locals and guests alike to mix and mingle and providing a literal taste of the destination with local fare and libations. With savvy design (and top mixologists behind the counter), midscale and upscale hotels alike are finding new ways to bring in foot traffic and increase revenue at the same time. It's no surprise that when The World's 50 Bars published its list for 2017, five of the top 10 were located in hotels, including the top four on the list. The New Lobby Marriott's new millennial-focus...
PR and Visibility for Your Start Up: Making the Right Moves
Michael Frenkel | January 25, 2018
By Michael Frenkel, MFC PR Having worked with dozens of start up companies in the hospitality space, I get the question all the time: How do you allocate budget the right way to accelerate the visibility of your start up, and reach critical decision-makers? There's no simple answer. Here are some of the considerations that can guide you as your think about the shortest path to bringing your brand to the consciousness of the right hospitality audiences – to stoke sales and reach scale. 1. Have you raised money, or are you just setting about to do so? The single biggest consideration is where you are in your fundraising cycle &ndash...
New Guide Outlines Strategies for Building Thought Leadership, Influence and Market Leadership
Puzzle Partner | January 25, 2018
Travel and Hospitality marketing agency Puzzle Partner shares content marketing tactics that drive trust, visibility and sales TORONTO, ON (January 25, 2018) – We have entered an age where leadership matters more than ever — thought leadership, to be exact. Building trust, credibility, awareness, and influence to increase profits is more than just a goal of most CEOs and executives. It's also the topic of a new guide from the leading travel and hospitality technology marketing agency, Puzzle Partner. The firm recently published "Thought Leader - Market Leader" developed to help brands become a sought-after source for informa...
Tambourine Shares Turnover: The Hidden Killer of Hotel Marketing (and What to Do about It)
Tambourine | January 24, 2018
Sometimes, one of the greatest obstacles to successful hotel marketing lurks within your own office… Staff turnover, especially when it's excessively high, can be an absolute killer for most businesses, and your hotel marketing team is no exception. So learning to attract, cultivate and retain marketing staff—instead of churning through them—may have a wider impact than even the smartest of ad campaigns. At hotels, specifically, there are a number of reasons why turnover of marketing staff makes it hard to achieve ownership's revenue targets: 1. Consistency Is Vital to Success In the hotel business—which is buil...
Milestone Enhances Local Events Publishing Platform with New Channels & Third-Party Site Compatibility
Milestone Inc | January 22, 2018
Milestone's Local Events can now push events to Facebook Local and Eventbrite and can be deployed on non-Milestone CMS websites. Santa Clara, CA | January 22, 2018. Digital Marketing software vendor Milestone Inc has launched new features for its local events publishing platform. The events platform, part of Milestone's Digital Presence Cloud, allows businesses to add local events to their website manually, or by accepting events from nearby locations - automatically. "Milestone's events management platform provides massive SEO boosts to businesses," said Sathya Krishnamurthy, Milestone VP of Products. "A business in Chicago could accep...
Your Top 10 Digital Marketing New Year’s Resolutions
HEBS Digital | January 19, 2018
By Garrick Lee and Kerryn Gower As we say hello to 2018, January marks a time of resolutions and new beginnings. During this month, it's important for hoteliers to reflect on their past strategies and analyze results in order to set the framework for a successful year. Mapping out goals and determining your top digital marketing priorities are the first steps in executing a strong plan that achieves greater results than the year before. With the trend of increasing levels of supply and steadying levels of demand continuing in 2018, hoteliers need to reach potential guests at meaningful micro-moments throughout the entire travel planning...
How Destination Marketing Organizations Can Better Defend Their Budgets
Carolyn Childs | January 17, 2018
Don't wait for budget kick-back to happen. Here's how to be better prepared with data and arguments so you can retain valuable destination marketing budget By Carolyn Childs It's brutal reality. Many destination marketing organisations (DMOs) are now tasked with doing more with a lot less money. Marketing money is tight most places. US States are facing dramatic budget cuts. (Brand USA may even be scrapped.) Visit Britain has suffered years of cuts. There are many examples around the world. So what can DMOs do to better manage the process? Having worked closely with DMOs over the years, MyTravelResearch.com believes it's time for destin...
Five New Year’s Hotel Resolutions
Chamberlin Public Relations | January 10, 2018
Hoteliers, the New Year is a great chance to make some changes on how you run your property. If you're looking for some new ideas or inspiration for 2018, here are some resolutions you can make now that can have big payoffs by next December. 1. Enhance Your Website A good website will do so much more than show off pictures of your hotel. New technology makes connecting with potential guests easier than ever. From the moment they land on your website, you can start communicating through a chat program like Provide Support, MeOkay, or LiveChat - answering questions, fielding requests and giving a personal touch. Once the conv...
10 Most Influential Hospitality Trends and Insights to Start 2018
Cendyn | January 8, 2018
Jump start the year with our round up of the top trends and insights shaping the hospitality industry right now. 1. The hotel industry's automated future Each step of the guest lifecycle contains finely-tuned datapoints; reason for travel, booking date, date of last stay, amenity preferences, activity preferences, dining habits, total spend – even listing them all feels overwhelming. But these pieces fit into one constantly changing puzzle that intelligence algorithms analyze with ease. 2. Definitive guide to hotel digital marketing Major changes in the hospitality industry and the constant evolution of digital marketing ha...
TripAdvisor and Google Going Opposite Directions?
Swell Hotel Marketing | January 8, 2018
Metasearch has been a trendy topic lately in one way or another. First, with the constant reports of TripAdvisor's Instant book disaster or that Google wants to take over the travel industry with their recent changes or even Booking.com shifting their budget from performance marketing (Google Ads and mainly metasearch) towards TV ads. TripAdvisor, as you all know, is the biggest travel website there is, with over 450 million monthly visitors. A few years back, TripAdvisor decided to become a price comparison website – displaying prices for individual hotels from online travel agencies, hotel chains and even independent hotels. For...
How Hospitality Brands Can Give Prospects What They Want and When
Lure Agency | January 2, 2018
As a hospitality brand, you may have noticed that in today's digital world, it's harder than ever to catch a prospect's attention. With information so easily available to anyone searching for it, you may be wondering how you can make your content stand apart. How can you give your prospects what they want and when? Well, we've got the answer. Content personalization. The Future Of B2B Content Marketing … Personalization! Personalized content is a relatively new method of digital marketing that has proven super effective, for not only grabbing your prospect's attention but also building a stronger bond. If you've ever used Amazon ...
The Importance of Data Transparency in Hotel Marketing
Tris Heaword | December 27, 2017
By Tris Heaword Data has been a boon to marketers, but the recent rise of big data and analytics has also led to a lack of data transparency. This has now become a big problem in the marketing sector. In fact, 64% of marketers say they're not clear about the origins of their data. Close to 25% of brand managers and agency buyers also admit they're unsure how frequently their data sources are refreshed. At Travel Tripper, we think the lack of data transparency is one of the biggest barriers for hotels' success. A lot of hospitality marketing agencies simply aren't transparent about their marketing metrics, and they don't allow hotels to ...
Tambourine Presents DOSM Checklist for 2018
Tambourine | December 27, 2017
15 essential activities for hotel sales and marketing leaders We work with a lot of DOSMs across a wide variety of properties of all sizes in many countries. Some are good, some are great… and some are working hard to improve. What do the great ones have in common? Which activities and disciplines deliver better results? The answers might surprise you! Based on our experience, here are the 12 things we recommend to hotel DOSMs seeking better results in 2018: 1. Assess your top 20 sales opportunities Successful DOSMs constantly scrutinize their monthly and yearly group business goals and know where they stand on any given day with...
6 Tips to Fly Away with Direct Hotel Bookings in 2018
Lure Agency | December 20, 2017
While online travel agencies (OTAs) such as Travelocity and Hotels.com are an important marketing component to a hotel, it's crucial for property owners and managers to also utilize internal sources for revenue generation and to increase hotel bookings. Digital marketing offers amazing opportunities for properties of all sizes and shapes – from boutique hotels to all-suite resorts – to stabilize the booking field using leading marketing tools and tactics. We have a few ideas to help out. Get Smart with Web Design It's not unusual for travelers shopping on OTA's to visit the hotel's website directly in order to learn more abo...
Tambourine Shares The Official Gift Guide for Hotel Marketers
Tambourine | December 20, 2017
Forget the silly gadgets and fancy chocolates! Listen up hotel owners and asset managers, we know what hotel marketers really want for the holidays… Here's our annual list of the things that hotel marketers tell us they crave the most: 1. They Want to Be Rewarded for Driving Measurable Revenue Hotel owners expect their marketing team to contribute to the hotel's revenue targets in ways that can be tangibly measured. And hotel marketers are responding! By tracking their marketing cost-per-booking (MCPB) and return on ad spend, they are showcasing the marketing team's direct ROI… this new breed of "revenue marketer" is movin...
HEBS Digital Wins Record-Breaking 21 HSMAI Adrian Awards, Including 10 Gold
HEBS Digital | December 11, 2017
Summary: HEBS Digital has been recognized with 21 awards from the 61st HSMAI Adrian Awards Competition. The Adrian Awards honor the outstanding achievements of hospitality brands and agencies for creativity and innovation in advertising, public relations, and digital marketing. New York, NY (December 11, 2017) – HEBS Digital, a leading authority in hotel digital technology and marketing innovation, has been honored with a record-breaking 21 Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards for 2017. These awards mark a new record for HEBS Digital, beating their previous record of 17 awards. Now in i...
Guests and The Great Outdoors
Chamberlin | December 6, 2017
A hotel's rooftop used to be just that – a rooftop, and in terms of revenue, wasted space. Not any longer. Hotels are getting more creative and transforming outdoor areas into immersive experiences that not only offer additional amenities for guests, but also generate serious income. What's more, outside spaces are becoming just as important to attracting guests as their interior counterparts. There are lots of ways to create an effective outdoor space that will be both popular and profitable. Here are some of our favorite options that guests love. Maximize Your View Getting fresh air at city hotels used to be challenging but not ...
10 Secrets for Stellar Email Opens & Click-Throughs
Cendyn | December 5, 2017
Best Practice Guide for Hotel Digital Marketers Emails are the first, and often the last contact guests have with your hotel. The impact is the same as when a guest enters your front door, but not if your emails don't get opened and your click-through rate isn't where it should be. In our new inforgraphic, we offer up 10 secrets to keep your hotel's emails from getting lost in a crowded inbox. ...
New Industry White Paper – “The Business Case for Vanity Websites”
December 5, 2017
JACKSONVILLE, FL – Vizergy®, the industry's leading digital marketing company with Mark Glickman, author of Marketing Paradise, have co-written a new hospitality-focused white paper - The Business Case for Vanity Websites This piece was written to educate hoteliers by answering the question of WHY hotel owners and management companies should invest in a vanity site with supporting research data, case studies, and verified information. "The data (collected over the past 14 years) supports the case suggesting that vanity sites drive more revenue for branded hotels." Download the Free White Paper Now! "If you had a cost-effective...
What a Popular Weather Chatbot Can Teach the Hospitality Industry About Guest Messaging
ALICE | November 27, 2017
At first blush, the pairing of Poncho (a cheeky chatbot that tells you the weather, with no obvious ties to the hospitality industry) and ALICE (a hospitality messaging product that doesn't use chatbots) seems an unconventional choice to host a conversation at HX about chatbots and guest conversational interfaces. But, as a lively discussion between the panelists and audience made clear, there's a lot hospitality can learn from the popular consumer product Poncho, and a lot more to messaging - especially in this industry - than chatbots. Here are a couple of takeaways from ALICE co-founder Alex Shashou's HX panel on Monday: 1. Attitude ...
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