Leading innovator of guest profile and targeted advertising campaign technology provides hotel businesses with a vital injection of alternative source income.
Alpharetta, GA — August 31, 2021 — Zoox Smart Data (“Zoox”), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, is pleased to announce the impressive revenue-increasing results that its Zoox Media solution has achieved for hotel businesses around the world. A state-of-the-art ad publishing platform that cuts out the need for hoteliers to contract costly third-party ad publishers, Zoox Media is credited with increasing overall revenue for its customers by 550 percent during the period between Q3 and Q4 in 2020 alone.
Key to Zoox Media’s success in driving up hotel revenues is the platform’s unique ability to push targeted ad content to guest personal devices based on individual preferences, needs and expectations. This includes the ability to automatically determine a guest’s geographic location, allowing hotel businesses to share more relevant ad content such as recommendations for local tourist attractions or restaurants. Local advertising capabilities empowered by Zoox Media not only represent increased sales conversions for hotels with every click, but by more closely mirroring immediate guest needs, can also result in a more personalized experience and higher satisfaction rates.
Additional analytics that further point to Zoox Media’s ability to maximize alternate revenue source income include:
- Triple digit growth from September 2020 to March 2021
- 425 percent revenue increase during the first two quarters of 2021
- Over 100 percent consistent revenue growth quarter-over-quarter since Q3, 2020
“With hoteliers around the world needing to rely on alternate sources of income just to keep businesses afloat, we are certainly very proud of the impressive results that Zoox Media continues to achieve,” said David Tyre, Vice President of Business Development- North America at Zoox Smart Data. “The fact that the platform continues to generate new records in revenue growth despite the slowdown in other service areas is further proof that the future of hospitality lies with ensuring complete and total experience personalization.”
For more information on the range of guest experience-enhancing and revenue-generating solutions by Zoox Smart Data, please visit www.zooxsmart.com.