SHOAL BAY EAST, Anguilla – March 17, 2021 – Zemi Beach House (Zemi), an award-winning LXR Hotels & Resorts boutique property, today announces that Antoine Alsayah has been appointed as its Director of Sales & Marketing. In his new role, Alsayah will lead the sales and marketing for the hotel, including the planning and implementation of modern, tech-forward sales strategies for maximizing hotel revenues and occupancy. He will also oversee revenue operations and reservations alongside Zemi’s General Manager, Paulo Paias.

“I’m looking forward to joining the Zemi Beach House team at a very opportune time as we prepare for a global travel resurgence given the vaccines will be more readily available in the coming months,” said Alsayah. “The island of Anguilla is a truly unmatched Caribbean destination and Zemi Beach House offers amenities and services that will cater to the new traveler who desires flexibility; whether they are looking for a family reunion, a work remote trip, a quick getaway or an extended stay.”

Alsayah brings world-class hospitality and over a decade of experience to Zemi Beach House, with his most recent role as the Director of Sales & Marketing for Wymara Resort & Villas in Turks & Caicos. There, he played a substantial part in boosting the property’s villa product. Prior to his time with Wymara Resort & Villas, Alsayah was Senior Director at the luxury lifestyle concierge agency, John Paul, for over a decade, and spearheaded its Service Delivery department. Combining his experience and connections gained at both, the agency and hotel side gives him a rare advantage with his new role at Zemi Beach House.

“Antoine brings an extensive proficiency in generating best-in-class hospitality and is very knowledgeable in the luxury travel realm, and the Caribbean, given his latest venture,” said Paias. “We are confident with his strategic, divergent-thinking sales approach and deep understanding of resort operations, he will bring a fresh lens and be a strong asset to the Zemi Beach House team.”

Alsayah holds a B.Sc. Degree in International Hospitality from Hotel Institute Montreux in Switzerland, and is fluent in French, English and Arabic. He’s a well-versed public speaker and guest lecturer on the subjects of Customer Service and Luxury Hospitality.

Zemi Beach House features two main restaurants and unique dining and wellness experiences, including the Rhum Room and the Zemi Thai Spa, set in a 300-year-old Thai House with 15,000 square-feet of indoor and outdoor space. Additionally, guests staying with Zemi Beach House can experience three extraordinary pools with cabanas accompanied by personal poolside service as well as a state-of-the-art fitness center, a grass tennis court, morning vinyasa flow yoga sessions and beach volleyball. Accommodations include rooms and residence-style beachfront and penthouse suites with fully accessorized kitchens, private terraces, wine fridges and in-suite washer and dryers, to name a few. To cater to the recent surge in extended stay trips, Zemi Beach House launched a Worker and Learner-in Residence offer with allows guests to stay for a minimum of three+ weeks at a 25% special rate.

Zemi Beach House is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 17 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and access to the Hilton Honors mobile app.

Currently, Anguilla is a covid-free zone, welcoming travelers through an application process on Anguilla’s website. Testing prior to arrival, as well as upon arrival will be required. Anguilla is operating under a “bubble concept,” where tourists are authorized to spend their travels in hotel establishments on the condition of limiting contacts with the local population. Zemi Beach House is an approved property meeting all CDC guidelines and Hilton Clean Stay standards.

For more information on the hotel and restaurants, visit