ZDirect Releases 2014 Digital Marketing Benchmark Report for Global Hotel Industry

/ZDirect Releases 2014 Digital Marketing Benchmark Report for Global Hotel Industry

ZDirect Releases 2014 Digital Marketing Benchmark Report for Global Hotel Industry

|2015-03-31T10:57:52-04:00March 31st, 2015|

Leading provider of hotel eCRM and marketing automation solutions provides detailed industry-specific and segment-specific eMarketing performance data

Hallandale Beach, FLMarch 31, 2015 – ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, has released the latest edition of its proprietary Hotel Email Marketing Benchmark Report. The new 2014 edition presents a variety of useful information, gathered and analyzed over the past 12 months, using performance results and data from digital marketing campaigns implemented by properties around the globe. As in previous editions, the new report compares year-over-year results for the past two calendar years and features both actual and average open rates, as well as click-through percentage statistics. The results are segmented into four global regions, including Asia Pacific, Europe and the UK, North America and Caribbean/Latin America, to help hoteliers better identify and understand marketing trends in specific markets.

A new feature of the 2014 report further segments the results by hotel category, including Luxury, Boutique and Multi-property categories, allowing hoteliers to more closely compare the results of their email marketing campaigns with hotels in their direct competitive set by hotel type. Also new for the 2014 report is information from recent consumer behavior studies on the growing trend toward mobile engagement and how it is affecting the results of digital marketing campaigns, as well as other valuable insight.

ZDirect produces this annual benchmark report in order to help hoteliers gauge and compare results of their digital marketing initiatives, which have become a critical component of any successful marketing mix in the hotel industry, as digital media continues to increase in both reach and relevance. By comparing actual property-specific results against other similar hotels or resorts, marketing professionals can make adjustments, if needed, to maximize their performance and future success. This fulfills ZDirect’s mission for all of its proprietary CRM and eMarketing solutions, which is to help hotel clients maximize revenue, increase guest satisfaction, drive loyalty, and build long-term guest relationships with their guests and prospective guests.

Unlike other email marketing benchmark reports, which tend to group many related industries together under one umbrella (such as hotel, airline and restaurant under the “Hospitality” category), ZDirect’s benchmark report is specific to the hotel industry, providing a much more accurate measurement of digital marketing performance.

“As pioneers of hotel marketing automation, we understand the daunting challenges faced by hoteliers today in developing and implementing digital marketing campaigns that consistently generate measurable results and revenue,” said ZDirect Director of Marketing, Shallana Lynn Edwards. “Our 2014 Hotel Email Marketing Benchmark Report contains a plethora of valuable information and insights to help guide hotel marketers in those efforts and ensure future success.”

To download a copy of ZDirect’s 2014 Hotel Email Marketing Benchmark Report, please click here or for more information about their comprehensive all-in-one eCRM and digital marketing solution, please visit www.zdirect.com.

About ZDirect

Based in Hallandale Beach, Florida, ZDirect is pioneering Hotel Marketing Automation for the Hospitality Industry building upon its Enterprise Email Service Provider (ESP), ZMail eMarketing system, and eCRM database. The maintenance of a single guest profile is essential for an effective eCRM strategy. With the Dynamic Content Engine and PMS integration, ZMail® automatically sends intelligent and personalized confirmations, pre-arrival emails and post-departure emails with guest satisfaction surveys via email, mobile communication, SMS, social networks and more. Learn about the real people behind every reservation. Let ZDirect help you convert your prospects to customers and your customers to loyal customers. Real People. Real Profiles. Real Results.

Contact: Shallana Edwards, ZDirect

[email protected]/+1 480 347 9173

Contact: Andrea Roland, Plan A Public Relations & Marketing, Inc.

[email protected]/+1 407 905-0608

As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.