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Lund November 2014: Strategic technology trends are talking about mobile devices continuing to proliferate, and predict an increased emphasis on serving the needs of the mobile user in diverse contexts and environments. The innovative mobile key service and system, developed by Zaplox AB, is an excellent example, that will change and improve the hotel and travel experience: The app that you download to your smartphone, offers on top of its mobile key function a range of useful services, for example check in and check out. Zaplox is now part of HTL hotels expansion to Norway, and their digital initiatives for the modern traveller.

HTL hotels put focus on digital solutions that contribute to a simplified and more personalized travel experience for the guest. Gül Heper, Commercial Manager at HTL hotels, has recently presented their digital platforms including the mobile key app, on a conference in London together with companies like Google, Thomas Cook and Tripadvisor:

”We believe that the mobile key solution and all the service that is included, will make our guests’ stay at the hotel smooth and comfortable.”

Magnus Friberg, CEO at Zaplox AB, comments the cooperation with HTL hotels: ”We are of course proud and happy to be part of HTL hotels expansion in Norway and their focus on improving the guest experience. Our mobile key system has been in commercial use since 2011, it can support all locks and hotel systems and works on all smartphones. We definitely think that it will be part of a new, easier and modern way of travelling.”

The timing for the new HTL hotels in Norway will be beginning of 2015.

”In a way you can call our service mobile keys all inclusive: for the hotel, it can be a new business possibility where you can communicate with your guests very efficiently. For the vacation visitor it is a way to prolong the vacation, since you can check in in advance, get information about the hotel and the locations etcetera, and for the business traveller, it makes the trip time efficient and easy”, concludes Magnus Friberg.  

Source: Identifies the Top 10 Strategic Technology Trends for 2015

About Zaplox AB

Zaplox AB – Global Provider of Mobile Keys

Zaplox operates globally and offers hotels and companies efficient mobile keys and systems for opening doors with smartphones, as well as the possibility to create new services and added value through the use of mobile applications. Systems from Zaplox have been in commercial use since 2011, and are installed in hotels, holiday dwellings and offices. They are easy to use and work on all smartphones. The Zaplox system can support all locks, hotel systems and access systems, and can replace or coexist with key cards, code locks and physical keys. Zaplox was founded in 2010 in Ideon Science Park Lund, Sweden.

For more information about Zaplox AB, please visit

Contact: Magnus Friberg / +46706580760

About HTL

HTL - The essence of a great hotel experience

HTL is a new hotel chain for the modern traveller who wants a great hotel experience in the best city centre locations at an attractive price. The idea is simple: leave out the unnecessary and enhance the quality of the necessary. HTL has global ambitions and the plan is to have 20 HTL up and running in major Nordic cities within five years.The first HTL opened in Stockholm May 2014.

Contact: Gül Heper, Commercial Manager / +46 72 386 94 52

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