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Innovator of hotel mobile key services reinforces management team in order to fuel further growth. 

Lund — June 20, 2016: Zaplox, a market innovator of advanced mobile key solutions for the hospitality industry, announces the appointment of Rune Jakobsen as Director of Product Management. This strategic move to expand its top management team will allow Zaplox to further penetrate the global hospitality market and secure planned growth initiatives worldwide.

With the interest in mobile key applications growing rapidly over the past years in the hospitality market, Zaplox has further developed and customized its comprehensive platform for the hospitality market, and is committed to helping hotels and resorts worldwide integrate the solution into their guest-facing mobile strategies. Zaplox’ solution provides hotel clients with a vast array of possibilities for enhancing the guest journey and the guest experience. The appointment of Jakobsen, with his extensive experience and expertise in the hospitality industry, lays the foundation for growth by providing a deep understanding of customer needs, as Zaplox expands its sales effort worldwide.

Jakobsen has an extensive background in the hospitality sector, with over 20 years of management experience within the industry. As Director of Product Management, he will contribute  this valuable knowledge and insight, in order to maximize value for Zaplox’ customers, as well as increasing hotel guest satisfaction and revenue.

“We are very pleased to welcome Rune Jakobsen to our rapidly expanding team,” stated Magnus Friberg, CEO for Zaplox. “We are proud of our ability to work closely together with our customers, and are eager to better understand their needs. With this strategic reinforcement of our core team in terms of industry experience and resources, I am certain that we will accomplish our ambitious growth plans, while infusing excellent value into all of our customer relations.”

“My decision to join Zaplox is based on my desire to work with a global industry leader in providing a digital seamless guest experience, which I consider Zaplox to be,” Jakobsen commented. “I am very much looking forward to being an integral part of this ambitious and competent team.”

Jakobsen will join the Zaplox team in beginning of autumn. He can be reached at +47 909 87 587 or by email at For more information, please visit

About Zaplox AB

A leading provider of advanced mobile key services to the global hotel market, Zaplox operates globally, offering the hospitality industry a turnkey platform, including an app for managing the guest experience, based on a secure and efficient mobile key system. The proprietary Zaplox solution provides hotels with a complete mobile guest journey that includes customized branding and promotional offers presented at the appropriate time and location, in order to maximize both guest satisfaction and revenue. The Zaplox solution works on all major smartphone platforms, supports all major hotel door locks and hotel systems, and can replace or coexist with all current keycard technologies. Zaplox was founded in 2010 at IDEON Science Park in Lund, Sweden, and the solution has been installed and in commercial use since 2011. With operations in Europe and North America, Zaplox offers flexible, customer-oriented support. For more information, please visit

Contact: Magnus Friberg / +46706580760

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