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Market innovator of hotel mobile key services reinforces top management team, accelerating global sales

Lund, Sweden — September 1, 2016 — Zaplox, a market innovator of advanced mobile key solutions for the hospitality industry, today announces the appointment of Carlos Lorente as Sales Director EMEA. Earlier this year, the company announced that Rune Jakobsen has joined its executive team as Director of Product Management. With the appointment of Carlos Lorente, Zaplox has succeeded in attracting another key player in their efforts to secure planned growth initiatives in the global hospitality market.

With interest in mobile key applications growing rapidly over the past several years in the hospitality market, Zaplox has further developed and customized its comprehensive platform for the industry, and is committed to helping hotels and resorts worldwide integrate the solution into their guest-facing mobile strategies. Zaplox’ solution provides vast possibilities for hoteliers to maximize guest satisfaction, and the appointment of Carlos Lorente, with his extensive experience in hotel technology and PMS systems, guarantees a deep understanding of the market’s unique needs and challenges. Carlos Lorente has an international background in the hotel industry, having held several senior-level positions at MICROS Fidelio since 2004. In 2006, he joined their strategic account hotel team in Germany, with responsibility for both major regional and international accounts.

“We are very happy to reinforce our team with senior competencies, and welcome Carlos Lorente to Zaplox,” said Magnus Friberg, CEO. “We are proud of working closely together with our customers to ensure their success, and are very eager to create value for them in their everyday business. In our efforts to do so, we see the appointment of Carlos Lorente as a strategic and important move to accelerate growth, while maintaining an understanding of the evolving hospitality market and developing customer needs.”

Carlos Lorente will become a part of the Zaplox team as of September 1, 2016.

Commenting on his appointment, he stated, “I am looking forward to joining Zaplox and to helping further expand its current client portfolio. This is a great opportunity to work with a strong team to provide a solution that is increasingly in demand in the hospitality market. Together, we will work to ensure that current prospects turn into satisfied customers, and that hoteliers worldwide continue to take advantage of Zaplox solutions to better serve their guests.”

Carlos Lorente can be reached at 0049 151 27240816 or by email at For more information, please visit

About Zaplox

A leading provider of advanced mobile key services to the global hotel market | Zaplox operates globally, offering the hospitality industry a turnkey platform, including an app for managing the guest experience, based on a secure and efficient mobile key system. The proprietary Zaplox solution provides hotels with a complete mobile guest journey that includes customized branding and promotional offers presented at the appropriate time and location, in order to maximize both guest satisfaction and revenue. The Zaplox solution works on all major smartphone platforms, supports all major hotel door locks and hotel systems, and can replace or coexist with all current keycard technologies. Zaplox was founded in 2010 at IDEON Science Park in Lund, Sweden, and the solution has been installed and in commercial use since 2011. With operations in Europe and North America, Zaplox offers flexible, customer-oriented support. For more information, please visit Please see also

Contact: Magnus Friberg, CEO / +46 70 6580760

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