Summer’s officially here (for half the globe, at least), and hoteliers worldwide have the opportunity to capitalize on the influx of eager travelers searching for a memorable getaway. However, every market is different, and your digital strategy should be a direct response to the conditions of your personal hospitality climate. What are you to expect in the coming months, and how should you respond? What characteristics of your hotel’s destination should you focus on and mold your strategy around?

Luckily, we’ve done the hard work for you. In this summer’s Hotel Horoscope, we’re advising twelve unique hotel markets on how to best optimize your digital strategies over the next few months. Take a look, and read the latest issue of the Hotel360 Magazine for more hospitality best-of-breed digital technology, consulting and marketing insights.