Woodbine Legacy Investments Completes $20 Million Renovation of W Atlanta-Buckhead Led by General Manager Robert Woolridge
January 29, 2019 3:09pm
ATLANTA (Jan. 29, 2019) — Woodbine Legacy Investments (WLI) has completed a $20 million renovation on W Atlanta-Buckhead, a 12-story, 291-room full-service luxury hotel in Atlanta's affluent Buckhead neighborhood. Launched in May 2018, the renovation was completed just before the city will host the 2019 Super Bowl LIII.
“This renovation was definitely more than a makeover—it reinstates the hip, edgy and inspiring experience guests expect from the W brand, especially with Buckhead as the backdrop,” said Dupree Scovell, managing partner and chief investment officer for Woodbine. “The overhaul restored this destination’s shine, ensuring it will remain a hotspot for locals and visitors for years to come.”
W Atlanta-Buckhead General Manager Robert Woolridge added, “Our renovated hotel features a bold new design that will appeal to our guests, all of whom are drawn to the chic-meets-rebel style of our luxury destination. This overhaul ultimately makes our address—which was already the hottest address in Buckhead—even hotter.”
In 2018, the hotel celebrated 10 years of tenure as a W destination—making the renovation well-timed with that milestone moment. The W Atlanta-Buckhead’s top-to-bottom revamp included: the addition of a dedicated welcome area for the Whatever/Whenever concierge team; new furnishings; and a café-style seating arrangement that lends well to work or R & R for individuals and groups alike.
The hotel’s 11,000 square feet of flexible indoor/outdoor function space received new furnishings, paint, carpeting, lighting and artwork, along with enhanced spaces for breakout sessions and pre- and post-function events and activities. The fitness center got a new look with refreshed surfaces and updated artwork, while maintaining great views of the city. Internet throughout the meeting space and entire hotel was also upgraded.
Guest accommodations—286 guest rooms, 4 WOW Suites and 1 EWOW Suite—were enhanced with new headboards, armoires, sophisticated damask wallcoverings and carpeting, 55-inch televisions, in-room Nespresso machines and beverage bar, and vivid artwork throughout. The renovation also removed air-conditioning window units from all guest rooms, decreasing system-related sounds—also making room for a window portal and new work/lounge area with a chaise, a cozy table and a cocktail cubby. Guest bath updates included bold wallcoverings and new, glamourous sliding glass doors for augmented privacy. Guest room corridors also have new wallcoverings, carpeting and lighting throughout.
Rooftop bar Whiskey Blue—one of Atlanta’s most popular places to see and be seen—reopened in November 2018. Its refresh included new furnishings, flooring, wallcoverings, lighting, artwork, terrace furnishings and landscaping, as well as changes to the entrance elevator and surrounding rooftop, including Chris Veal’s 66-foot walkway mural.
A second phase of renovation will commence in 2019, which will focus on the hotel’s restaurant, Cook Hall.
W Atlanta-Buckhead is tucked into the well-known and beloved Buckhead neighborhood, which boasts a 13-million-square-foot mixed-use district with a lineup of best-in-class retail, high-end residential, office, entertainment and lifestyle amenities and more. To learn more, visit www.marriott.com/hotels/travel/atlbw-w-atlanta-buckhead.
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Woodbine Legacy Investments is a real estate investment platform that focuses on branded, boutique and independent hotel acquisitions and investments across the United States. Capitalized by select family offices, foundations and institutions, WLI pursues lower-risk, conservatively leveraged, full-service and select-service hotel assets in top-tier markets that offer long-term cash-flow opportunities for investors. The fund is led and owned by Woodbine Development Corporation. To learn more, email WLI@woodbinedevelopment.com.
Woodbine Development Corporation is a full-service real estate company with more than 40 years of development, investment, acquisition and asset management experience. With offices in Dallas, Phoenix and Los Angeles, Woodbine specializes in hotels, resorts and mixed-use developments throughout the United States. The company’s hospitality portfolio features major brands, independent hotels, full-service destinations and select-service stays alike. Since 1973, Woodbine has been involved in more than $7 billion in commercial real estate projects, including the development, ownership, asset management, repositioning or renovation of over 17,000 hotel rooms. To learn more, visit www.woodbinedevelopment.com.
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with over 50 hotels, W defies expectations and breaks the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook.
(NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,700 properties in 30 leading hotel brands spanning 130 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
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