Willow Street Capital Signs Franchise Agreement for Florida's First Tapestry Collection by Hilton, a Design-Focused Hotel in Melbourne, FL
February 6, 2018 12:14pm
Anticipated to Open in Early 2020, the New Build Melbourne Downtown Property Marks First Tapestry Collection in Florida
MELBOURNE, Florida – February 6, 2018 – Willow Street Capital, Duke Hospitality, The Charre Group, and their capital partners, through a joint venture, announced they have signed a franchise agreement with Hilton (NYSE: HLT) for a new Tapestry Collection by Hilton hotel in Melbourne, Florida. The signing represents the first property in Florida for Hilton’s 14th brand created for travelers looking for a unique, upscale hotel experience. The property will join Tapestry Collection hotels in Washington, DC, Chicago, and Seattle, among other locations that have recently been announced.
Anticipated to open in early 2020, the new- build property will bring casual sophistication to the heart of Florida’s Space Coast, minutes away from the Orlando Melbourne International Airport.
The 156-room boutique hotel will be the only one in Melbourne within walking distance to dining, shopping, and nightlife. A rooftop level with stunning wrap-around water and city views will feature a bar lounge and meeting spaces equipped with state-of-the-art technology, providing an unparalleled experience in the heart of the historic downtown district. The city is known for its thriving aerospace, technology and healthcare employers, as well as beautiful beaches and outdoor activities.
“It’s time that the dynamic city of Melbourne can boast a welcoming and stylish hotel that tourists and business travelers alike can call home in the historical downtown district. We are proud of the public-private partnership we have established with the City of Melbourne to make this outstanding project possible,” said Miguel Rivera, principal of Willow Street Capital, the group leading the development.
Some of the many benefits the new hotel is anticipated to bring to Melbourne include the creation of more than 200 jobs during construction, and after completion: more than 50 permanent jobs, and the infusion of more than $50 million annually to the local economy. The property will include a three-level garage that will be open to the public and provide many more parking spaces than are required for the hotel.
Architects from Overcash Demmit collaborated with designers from Malcolm Berg’s award-winning EoA Group to create a unique property filled with spaces that will be both beautiful and vibrant, in line with the Tapestry Collection by Hilton philosophy. The hotel will be managed by Duke Hospitality, an experienced operator, developer, and owner of hotels with 13 properties already in its portfolio.
“The spectacular design and practical layout our design team has delivered will allow us to provide our guests unprecedented service and comfort in a free-spirited environment. Combined with the strength of the Hilton name, we are confident this will quickly become the premiere hotel in Melbourne,” said Wesley Dowdy, president of Duke Hospitality.
“Our site was carefully selected after a diligent review of the possibilities in the area,” said Christian Charre, president of The Charre Group. “We want our guests to be at the center of an energetic, walkable neighborhood; yet, we also want them to be away from the noise and vibration of the busy train tracks that traverse the city. This is the only site we found that will allow us to accomplish both goals.”
For more information about the hotel development, visit: http://www.willowstreetcapital.com/melbourne-hotel/
Read more about Tapestry Collection by Hilton at: tapestrycollection.com and news.tapestrycollection.com.
Tags: willow street capital,
the charre group,
tapestry collection by hilton
Willow Street Capital is a private development and investment firm based in Miami. Its focus is to source and execute investment opportunities with a strong risk-reward profile through disciplined research, and a network of long-standing, trusted relationships. The firm’s principals have more than 35 years of experience developing and renovating hotels and other commercial properties, executing real estate transactions, effectuating real estate turnarounds, optimizing property operations, and other aspects of real estate and hotel operations. To find out more visit www.willowstreetcapital.com.
Contact: Miguel Rivera
Duke Hospitality is a focused hospitality development, management and investment company. Founded in 2004, it currently has a portfolio of nine existing hotels and four under development, with flags under the Marriott, Hyatt, Choice, and Wyndham brand families. Duke Hospitality has completed, or is currently developing, a total of 12 hotels with overall value of $110 million. To learn more visit: www.dukehospitality.com.
Tapestry Collection by Hilton (tapestrycollection.com), launched in 2017, is a portfolio of original upscale hotels that caters to guests seeking reliability and value in their independent hotel choices, with each stay backed by the reassurance of the Hilton name and its award-winning Hilton Honors program. Learn more about Hilton’s newest brand at news.tapestrycollection.com and connect with Tapestry Collection by Hilton on facebook.com/tapestrycollection, instagram.com/tapestrycollection and twitter.com/tapestryhilton.
Contact: Emily Montgomery
+1 703 883 5257
The Rose Hotel Chicago/O’Hare, Tapestry Collection by Hilton, Welcomes Executive Chef Nicholas Malloy
Tapestry Collection by Hilton Expands to West Coast With Six California Hotel Signings Set to Open Over the Next Three Years
The Rose Hotel Chicago/O'Hare Appoints Dana Solomon as Director of Sales and Marketing
Hotel Equities and Tapestry Collection by Hilton Unveil Plans for Iconic United Artists Tower on Nashville's Music Row
Marshall Hotels & Resorts Debuts New York City’s First Tapestry Collection Hotel With the Addition of The Bernic Hotel
Hilton Signs Two Tapestry Collection Properties in Lima, Peru: Hotel Bel’Arte Lima and Hotel Museo de Osma
Chartwell Hospitality’s Black Fox Lodge in Pigeon Forge, Tenn. Joining Hilton’s Tapestry Collection
Owned and Managed by Duke Hospitality, New Courtyard Hotel Set to Open in Rome, Georgia
Virginia Crossings Hotel & Conference Center Joins Tapestry Collection by Hilton Marking Brand's Second Property
Washington D.C.'s Family Owned The Graham Georgetown Slated to Join Tapestry Collection by Hilton in 2018
Woodbine Group Debuts Hilton’s Tapestry Collection in Syracuse with Hotel Skyler
Hilton Launches Its 14th Brand: Tapestry Collection by Hilton
Duke Hospitality and LakePoint Sports Partner as LakePoint Hospitality to Develop Hotels on LakePoint Campus in Georgia
Duke Hospitality to Open 78-room Courtyard Atlanta Conyers in Georgia
Please login or register to post a comment.