Why Employee Recognition Matters for Hotels
November 8, 2018 12:19pm
By Ben Travis
The hospitality industry is one of the most important in today's interconnected world - it creates local jobs, opens areas to new business and tourism, and makes up around 10% of global GDP. However, it can also be a high-stress industry, with irregular schedules, long hours, and a lack of appreciation. Here are some sobering statistics:
The Antidote: Employee Recognition
Fortunately, there's a proven method to improve turnover, engagement, morale, and purpose: employee recognition. Employee recognition is the acknowledgment and appreciation for an individual's contribution to a group, and it's an integral part of a positive hospitality company culture. It has the power to impact nearly every part of a business.
Does your team feel recognized?
Companies identified as having a "recognition-rich culture" experience 31% lower turnover rates than their peers, and recognition increases employee engagement up to 60%. Saying thank you to your hotel staff improves morale and shows why their contributions matter.
Delivering Employee Recognition the Right Way
While some companies have their own recognition programs, not all get it right. How can you follow best practices to recognize employees? Keep it specific, timely, frequent, visible, omnidirectional, and values-based.
Specific recognition helps individuals understand which of their particular actions contributed to their group's goal. Timely recognition happens in the moment, encouraging repeat success. Frequent recognition doesn't wait for a huge milestone or achievement to give recognition and celebrates small victories every week. Visible recognition amplifies the impact of successes with a wide audience. Omnidirectional recognition allows everyone to appreciate everyone else, removing the bottlenecks imposed by top-down recognition. Values-based recognition promotes core team values and reinforces positive activity.
Ways to Appreciate Your Hotel Staff
Are you ready to start recognizing your staff in tangible ways? Here are a few reward ideas to inspire your team:
Need more inspiration? Here's a list of 55 creative employee reward ideas.
A Little Appreciation Goes A Long Way
Anxiety, turnover, and burnout are all very real problems in the hospitality industry. Even though recognition won't fix all problems for hotels, it's a step in the right direction. If you're worried about your team's satisfaction and engagement, we invite you to take a closer look at how recognition can help. We could all use a little more recognition in our lives.
Ben uses his background in digital strategy to lead content efforts at Bonusly, an employee recognition and rewards platform. He shares fresh perspectives and insights on leadership, recognition, and company culture with HR leaders around the world.
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