What to Expect in 2018 from the Battle Between Hotels and Airbnb
January 16, 2018 2:29pm
By Linchi Kwok
Entering 2018, Airbnb will soon celebrate the company's 10th anniversary. The company has now turned into one giant service provider in the lodging industry.
Today, Airbnb has already served more than 200 million travelers in more than 65,000 cities around the world. With a supply of more than 3 million listings, Airbnb has more available "rooms" than any hotel chain in the world. It was inevitable that Airbnb would make a significant negative impact on hotels due to its increasing supply and the low entry costs for Airbnb operators.
But hotels are fighting back. They are trying every possible way to stop the growth of Airbnb.
What can we expect in 2018?
I wish I had a crystal ball in my hands, but I believe it would be frightening for hoteliers when Airbnb begins putting listings into categories based on the service and amenities provided.
Imagine what would happen when Airbnb's 3 million listings are being labeled with distinguishable "brands" in their own categories, as what clear branding would do to hotels. What about when Airbnb hosts are trained as professional operators who can manage their listings as effectively and efficiently as hotels?
Yet what concerns me the most is the attitudes held by some hotel leaders who, for whatever reason, have never stayed in an Airbnb before. As an old Chinese proverb says, "Know your enemy and yourself, win every battle."
I am urging every hotelier to add one more item to the list of their New Year's resolutions: Give Airbnb a trial if you have not done so yet.
Reprinted with permission from Multibriefs
Tags: linchi kwok,
Linchi Kwok is an associate professor in The Collins College of Hospitality Management at California State Polytechnic University Pomona (Cal Poly Pomona). He came to Cal Poly Pomona by way of Syracuse University and Rochester Institute of Technology. He is a blogger and publishes refereed journal articles on service operations, information technology and social media. Linchi is a recipient of The W. Bradford Wiley Memorial Best (Research) Paper of the Year Award. His perspectives have been quoted in The New York Times, NBC News and LA Times, among other mainstream media outlets. Linchi received an M.S. degree and a Ph.D. degree in hospitality administration from Texas Tech University and an MBA degree from Syracuse University
Contact: Linchi Kwok
Hotel & Leisure Advisors Top Five Takeaways From NYU Hotel Investment Conference
ISHC Worldview: Sharing Economy and the Appeal of Timeshare
Hotel Management, The New Hotel Guest and the Shared Hotel Room
The Rise of Reservation Re-Sale (and Why Airbnb Is Involved)
CNBC Investigates - Unwelcome Guests: Airbnb, Cities Battle Over Illegal Short-Term Rentals
What Should Hotels Learn and Copy From AirBnB
The Shared Hotel Room
How Much of a Threat to Hotels Is Airbnb?
Airbnb's Market Share of U.S. Lodging Demand Increasing at a Decelerating Rate
What Hotels of Tomorrow Can Learn From the Airbnb's of Today
Why Not List Your Hotel on Airbnb?
Tax Day: Hoteliers Call for More Transparency and Oversight in Taxing Airbnb
Should You Start Putting Rooms On Airbnb?
In Europe, We Made A "Bang" but It Wasn't "Big"
How the New Airbnb Offerings Impact the Hotel Industry and What Hotels Brands Can Do to Win in the Sharing Economy
Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel’s Bottom Line
Airbnb and Revenue Management: Hotels Still Maintain Upper Hand
AHLA Responds to Airbnb Plus & Boutique Program Announcement
New Study Finds U.S. Millennial Travelers Still Prefer Hotels Over Airbnb
Taking Another Look at Airbnb’s Advertising
Please login or register to post a comment.