Wellness Tourism Association Releases Findings From First Wellness Travel Survey at Its Meeting of Members in Quebec City
September 27, 2018 11:51am
September 26, 2018 (Denver) - The Wellness Tourism Association (WTA), a Denver-based non-profit organization creating networking, educational and marketing opportunities for the wellness tourism industry, got the first meeting of its membership off to an informative start with the release of results from its first Wellness Travel Survey focused on what consumers desire from Wellness Vacations.
A total of 2,566 respondents participated in the just under eight-month long, online consumer survey. Among key findings unveiled at the WTA's inaugural Meeting of Members, September 23-24 at the historic Le Monastère des Augustine in the heart of Quebec City:
"As a journalist covering the travel industry for over 20 years, I am thrilled to kick off the inaugural WTA Meeting of Members by revealing the findings of our first survey," said Anne Dimon, President of the Wellness Tourism Association. "While the survey has confirmed things we already knew, it also revealed a few surprises. We know the results will provide much needed consumer data for both suppliers and travel advisors."
The WTA's online survey, conducted mid-January to end of August, 2018, drew from 2,566 respondents, 95% from the U.S. and Canada. The survey included 16 questions related to demographics as well as to Wellness Vacations. Respondents were overwhelmingly female (over 92%), and varied in age from 35 to 55 (46.57%) and over 55 (43.26%), with the remainder under 35 years.
The survey took an average of 5 minutes to complete, and there was a 100% response to all questions. For the purposes of the survey, respondents were asked to provide their own definitions of a Wellness Vacation, and over 63% of respondents revealed they had been on a Wellness Vacation as they described. The remainder said they had never been on a Wellness Vacation but said they were definitely interested and wanted to know more.
The survey was promoted with the help of WTA members, and all respondents had the opportunity to win a $2,000 gift certificate redeemable on their next Wellness Vacation with any participating member. And the winner? Sharon Dickson of Ottawa, Ontario, who was selected at random and has chosen to redeem her reward at Grail Springs Retreat Centre for Well Being in Bancroft, Ontario.
For more information on the survey, please call 800-450-1443 or email firstname.lastname@example.org. For more information on the Wellness Tourism Association, please visit www.wellnesstourismassociation.org.
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The Wellness Tourism Association is a non-profit company incorporated in Colorado, with a mission to support and further the growth of the wellness tourism industry through networking, education, communication and marketing. Co-Founders are Accor Hotels, Canyon Ranch and Travel to Wellness with Founding Members Art of Living Retreat Center and the Monaco Government Tourist Office. www.wellnesstourismassociation.org
Contact: Danielle Hale Scott
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